Professional Summary
Professional Overview
Leigh Dow is a seasoned marketing executive with over a decade of experience driving strategic marketing initiatives for leading organizations. As the Chief Marketing Officer at Mattermost, she is responsible for spearheading the company's global marketing strategy, overseeing brand development, and ensuring seamless customer experiences.
Experience Summary
Current Role
As the Chief Marketing Officer at Mattermost, Leigh is responsible for leading the company's marketing efforts, which include developing and executing integrated marketing campaigns, driving brand awareness, and optimizing customer acquisition and retention strategies. Under her leadership, Mattermost has significantly expanded its market share and established itself as a leading provider of secure collaboration solutions.
Career Progression
Prior to her current role, Leigh served as the Founder of 48 West Agency, a full-service marketing and communications firm that specialized in providing strategic marketing solutions to clients across various industries. In this capacity, she demonstrated her expertise in developing and implementing effective marketing strategies, managing cross-functional teams, and delivering measurable results for her clients.
Leigh's background also includes her involvement with several professional organizations, such as the Potomac Officers Club, Chief, and the Women in Security Steering Committee at ASIS International, where she has actively contributed to the advancement of her industry and the professional development of her peers.
Academic Background
Leigh holds a Bachelor's degree from a prestigious university, where she majored in Marketing and specialized in digital marketing strategies.
Areas of Expertise
Leigh's areas of expertise include:
- Strategic marketing planning and execution
- Brand development and positioning
- Integrated marketing campaign management
- Digital marketing and social media optimization
- Customer acquisition and retention strategies
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Leigh has demonstrated a strong track record of driving measurable results for the organizations she has served. At Mattermost, she has been instrumental in increasing the company's market share, enhancing brand recognition, and improving customer satisfaction through the implementation of innovative marketing initiatives.
Conclusion
Leigh Dow is a highly accomplished marketing executive with a proven ability to develop and execute successful marketing strategies that drive business growth. Her extensive experience, strong industry expertise, and collaborative leadership style make her a valuable asset to Mattermost and the broader marketing community.
