Leigh Forbell
Seasoned Media Sales Executive with Proven Track Record of Driving Growth
Professional Overview
Leigh Forbell is a respected media sales executive with over 20 years of experience in the industry. As the SVP of Agency Partnerships at NBCUniversal Media, LLC and the VP of Advertising Sales at NBCUniversal, Inc., Forbell leverages her deep expertise in ad sales, client relationship management, and strategic partnerships to drive revenue growth and enhance the company's brand presence.
Experience Summary
Current Role
In her role as SVP of Agency Partnerships at NBCUniversal Media, LLC, Forbell is responsible for cultivating and maintaining strong relationships with advertising agencies, developing innovative partnership opportunities, and securing high-value advertising deals. She has played a pivotal role in expanding the company's agency footprint and securing multi-million dollar advertising commitments.
As the VP of Advertising Sales at NBCUniversal, Inc., Forbell oversees the sales strategy and execution for the company's portfolio of media properties, including NBCUniversal's broadcast and cable networks. She has a proven track record of exceeding sales targets and implementing data-driven strategies to optimize advertising revenue.
Career Progression
Prior to her current roles, Forbell held positions as the Director of E! Sales and the Director of Ad Sales for Syfy at NBCUniversal, Inc. She also gained experience as an Account Executive at Bravo TV and a Sales Planner at Turner Broadcasting System, where she demonstrated her ability to develop effective sales strategies and build lasting client relationships.
Academic Background
Forbell holds a Bachelor's degree in Business Administration from a prominent university, where she graduated with honors.
Areas of Expertise
- Advertising sales and revenue generation
- Strategic account management and client retention
- Partnership development and cross-platform activation
- Data-driven decision making and performance optimization
- Effective team leadership and mentorship
Professional Impact
During her tenure at NBCUniversal, Forbell has spearheaded numerous successful initiatives that have significantly contributed to the company's growth and industry recognition. Her ability to identify and capitalize on emerging market trends, combined with her strong negotiation skills, has enabled her to secure high-value advertising deals and expand the company's client base.
Conclusion
Leigh Forbell is a seasoned media sales executive with a proven track record of driving revenue growth and fostering strong client relationships. Her expertise in advertising sales, strategic partnerships, and data-driven decision making make her a valuable asset to NBCUniversal. Forbell's commitment to excellence and her ability to adapt to industry changes position her for continued success in her career.
