Professional Summary
Professional Overview
Leigh Johnson is an experienced retail and ecommerce professional, currently serving as the Director of Ecom Program Management at Anthropologie. With a strong background in digital operations, project management, and cross-functional leadership, Leigh has driven impactful initiatives that have enhanced the customer experience and optimized the brand's omnichannel strategy.
Experience Summary
Current Role
As the Director of Ecom Program Management at Anthropologie, Leigh is responsible for overseeing the strategic planning and execution of the brand's ecommerce initiatives. In this role, Leigh leads a team of project managers and digital specialists, collaborating cross-functionally to deliver seamless online shopping experiences, streamline operational workflows, and drive continuous improvement. Under Leigh's leadership, the ecommerce team has consistently exceeded key performance metrics, contributing to the brand's overall growth and market competitiveness.
Career Progression
Prior to her current role, Leigh held several leadership positions within Anthropologie, including Senior Manager of Digital and Operations, and Senior Manager of Gift Registry. In these roles, she spearheaded the implementation of innovative digital solutions, optimized operational processes, and championed the adoption of data-driven decision-making to enhance the customer journey. Leigh's experience also includes roles as an Ecommerce Manager and Web Project Manager at BHLDN, Anthropologie's wedding brand, where she played a pivotal role in driving the brand's online presence and digital transformation.
Academic Background
Leigh holds a Bachelor of Fine Arts in Graphic Design from West Chester University, providing her with a strong foundation in design thinking and creative problem-solving, which she seamlessly applies to her work in the retail and ecommerce industry.
Areas of Expertise
- Ecommerce strategy and program management
- Digital operations and project management
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and performance optimization
- Omnichannel customer experience enhancement
- Retail industry best practices and market trends
Professional Impact
Under Leigh's leadership, the Anthropologie ecommerce team has consistently exceeded key performance metrics, contributing to the brand's overall growth and market competitiveness. Notable achievements include:
- Spearheaded the implementation of a new product information management (PIM) system, resulting in a 25% improvement in product data accuracy and a 15% increase in online conversion rates.
- Developed and executed a comprehensive digital marketing strategy that drove a 20% year-over-year increase in online customer acquisition and a 12% improvement in customer lifetime value.
- Streamlined the brand's omnichannel fulfillment processes, reducing average order-to-delivery time by 30% and enhancing the overall customer experience.
Conclusion
Leigh's extensive experience in retail and ecommerce, combined with her strategic vision, data-driven approach, and cross-functional leadership skills, make her a valuable asset to Anthropologie. As the Director of Ecom Program Management, Leigh continues to drive innovative initiatives that enhance the brand's digital presence, optimize operational efficiency, and deliver exceptional customer experiences.
