Professional Summary
Professional Overview
Leigh Keith is a seasoned entrepreneur and brand strategist with a passion for mission-driven businesses. As the Co-founder and Chief of Brand & Mission at Perfect Snacks, she leads the company's brand development, marketing, and social impact initiatives. Leigh also serves on the boards of several innovative health and wellness companies, leveraging her expertise to guide their growth and strategic vision.
Experience Summary
Current Roles
Co-founder | Chief of Brand & Mission, Perfect Snacks (2023-01-01 to Present)
- Spearheads the development and execution of Perfect Snacks' brand strategy, marketing campaigns, and social responsibility programs
- Provides strategic guidance to the executive team, ensuring alignment between the company's mission, product offerings, and customer experience
- Actively participates in the board of directors, contributing to the overall strategic direction and decision-making processes
Member, Board of Directors, MUD\WTR (2023-11-01 to Present)
- Serves on the board of this innovative functional beverage company, advising on brand positioning, product development, and go-to-market strategies
Board Advisor, COYOTAS (2023-08-01 to Present)
- Leverages her expertise in brand building and mission-driven business models to provide strategic counsel to the COYOTAS leadership team
Member, Board of Directors, Naturally San Diego (2023-05-01 to Present)
- Contributes to the strategic direction and community engagement initiatives of this regional organization promoting sustainable and natural products
Career Progression
Co-founder | Co-CEO, Perfect Snacks (2021-11-01 to 2023-01-01)
- Played a key role in the expansion and leadership transition of the company, ensuring a seamless shift in executive management
Co-founder | President, Perfect Snacks (2005-05-01 to 2021-12-01)
- Built the Perfect Snacks brand from the ground up, driving the company's growth and positioning it as a leading provider of innovative, better-for-you snack products
Academic Background
Leigh holds a Bachelor of Arts degree in Marketing and Entrepreneurship from the University of California, San Diego.
Areas of Expertise
- Brand strategy and development
- Mission-driven business models
- Sustainable product innovation
- Organizational leadership and team building
- Strategic planning and board-level guidance
Professional Impact
- Spearheaded the development and execution of Perfect Snacks' award-winning brand identity, resulting in a 45% increase in brand recognition and a 25% boost in customer loyalty
- Guided the company's social impact initiatives, enabling Perfect Snacks to donate over $1 million to local and global charitable organizations
- Leveraged her expertise in mission-driven business to advise and support the growth of several innovative health and wellness companies, contributing to their market expansion and customer engagement
Conclusion
With her extensive experience in building and leading mission-driven businesses, Leigh Keith is a respected voice in the health and wellness industry. As the Co-founder and Chief of Brand & Mission at Perfect Snacks, she continues to drive the company's strategic vision and social impact, while also serving as a trusted advisor to other innovative companies shaping the future of sustainable and purpose-driven products.
