Leigh Picchetti

Vice President, Marketing

Professional Overview
Leigh Picchetti is an accomplished marketing executive with over 20 years of experience driving brand strategy, marketing communications, and innovative go-to-market initiatives across diverse industries. As the Vice President of Marketing at CO280, she is responsible for leading the company's global marketing efforts, overseeing brand positioning, digital marketing, and strategic partnerships to drive business growth and market share expansion.

Experience Summary

Current Role
As the Vice President of Marketing at CO280, Leigh is responsible for developing and executing the company's integrated marketing strategy. She leads a team of marketing professionals to create and implement impactful campaigns, strengthen brand awareness, and generate qualified leads to support the company's sales objectives. Under her leadership, CO280 has seen a 25% increase in website traffic and a 20% uplift in marketing-qualified leads.

Career Progression
Prior to joining CO280, Leigh held various marketing leadership roles, including Top Innovator at the World Economic Forum's UpLink program, Head of Marketing Communications at Infinium, and Senior Director of Global Brand and Retail Communications at Nutrien. She has a proven track record of driving transformative marketing initiatives, implementing data-driven strategies, and leading cross-functional teams to deliver measurable business impact.

Academic Background
Leigh holds a Bachelor of Arts degree in Communications from the University of Colorado, Boulder, where she graduated cum laude. She is a frequent speaker at industry events and has been recognized for her innovative approach to marketing and brand building.

Areas of Expertise

• Strategic marketing and brand management

• Integrated marketing communications

• Digital and social media marketing

• Demand generation and lead nurturing

• Stakeholder engagement and partnership development

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Infinium, Leigh spearheaded the company's rebranding effort, which resulted in a 30% increase in website conversions and a 15% uplift in customer acquisition. At Nutrien, she led the global brand and retail communications strategy, contributing to a 20% year-over-year growth in brand affinity and a 12% increase in retail sales.

Conclusion
With her extensive experience, strategic mindset, and innovative approach, Leigh Picchetti is a dynamic marketing leader who consistently delivers measurable results for the organizations she serves. In her current role at CO280, she is poised to drive the company's marketing initiatives, strengthen its brand positioning, and contribute to its continued growth and success.