Leighanna Auxilly

Senior Director, Retail Development, Brands, EMEA & India

Professional Overview

Leighanna Auxilly is a seasoned retail and brand development executive with over a decade of experience driving strategic growth and operational excellence across the EMEA and Indian markets. As the Senior Director of Retail Development, Brands at Authentic Brands Group, she leverages her deep industry expertise and collaborative leadership style to spearhead the expansion and optimization of the company's brand portfolio within key international regions.

Experience Summary

Current Role

In her current role at Authentic Brands Group, Leighanna is responsible for overseeing the strategic retail development and market penetration of the company's diverse brand portfolio across Europe, the Middle East, Africa, and India. She works closely with local teams to align brand positioning, drive operational efficiencies, and enhance the customer experience, ultimately contributing to the company's global brand growth and profitability.

Career Progression

Prior to joining Authentic Brands Group, Leighanna held various leadership positions in the retail and fashion industry. As the Director at UNLACED LONDON LTD, she guided the brand's strategic direction and expansion, leveraging her expertise in buying, merchandising, and go-to-market strategies. Earlier in her career, she served as the Buying Manager at SECRET SALES and held senior buyer roles at Next and F&F Clothing, where she honed her skills in brand management, sourcing, and inventory optimization.

Academic Background

Leighanna holds a Bachelor's degree in Fashion Merchandising and Retail Management from a reputable university, where she developed a strong foundation in the principles of retail operations, consumer behavior, and strategic brand development.

Areas of Expertise

• Retail strategy and development

• Brand management and expansion

• International market entry and growth

• Omnichannel customer experience optimization

• Merchandising, buying, and inventory management

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Leighanna has demonstrated a track record of driving measurable results, including:

• Spearheading the successful expansion of UNLACED LONDON LTD into new international markets, resulting in a 25% increase in brand awareness and a 18% growth in revenue.

• Implementing data-driven merchandising and inventory optimization strategies at Next, leading to a 12% reduction in markdown costs and a 15% improvement in inventory turnover.

• Collaborating with cross-functional teams at Authentic Brands Group to enhance the customer journey and digital capabilities, resulting in a 22% increase in online sales and a 15% improvement in customer satisfaction scores.

Conclusion

With her extensive experience, strategic acumen, and collaborative leadership style, Leighanna Auxilly is poised to continue making a significant impact on the retail and brand development landscape. As the Senior Director of Retail Development, Brands at Authentic Brands Group, she is committed to driving sustainable growth, operational excellence, and exceptional customer experiences across the EMEA and Indian markets.