Leila Lazreq

Chief Digital Officer (CDO) UK & Ireland

Professional Overview

Leila Lazreq is a seasoned digital transformation leader with extensive experience driving strategic innovation and optimizing customer experiences across the consumer goods and retail sectors. As the Chief Digital Officer (CDO) for L'Oréal UK & Ireland, she is responsible for spearheading the company's digital initiatives, leveraging data-driven insights to enhance brand engagement and drive sustainable growth.

Experience Summary

Current Role

As the Chief Digital Officer (CDO) for L'Oréal UK & Ireland since September 2021, Leila is responsible for developing and executing the company's digital strategy across the region. She oversees the integration of cutting-edge technologies, the optimization of e-commerce platforms, and the implementation of data-driven marketing campaigns to deliver exceptional customer experiences and accelerate digital revenue growth.

Career Progression

Prior to joining L'Oréal, Leila held senior digital and marketing roles at leading global organizations. As the Global Head of Direct-to-Consumer at Unilever, she spearheaded the company's digital transformation initiatives, driving a 25% increase in online sales. In her previous role as Head of Digital Strategy for Unilever UK & Ireland, she led the development and implementation of the company's digital roadmap, resulting in a 35% improvement in digital engagement metrics.

Leila's earlier career experiences include brand and marketing roles at eBay, where she leveraged her expertise in integrated marketing, CRM, and digital innovation to enhance customer experiences and drive growth for the platform's consumer-to-consumer business.

Academic Background

Leila holds a Bachelor's degree in Marketing from the University of Paris-Dauphine, where she graduated with honors.

Areas of Expertise

• Digital transformation strategy and execution

• Data-driven marketing and customer experience optimization

• E-commerce and omnichannel retail strategy

• Integrated marketing and campaign management

• Brand strategy and innovation

• Digital talent development and team leadership

Professional Impact

Throughout her career, Leila has demonstrated a proven track record of delivering measurable results. At Unilever, she spearheaded the development and implementation of the company's first-ever global Direct-to-Consumer strategy, which drove a 25% increase in online sales. Additionally, in her role as Head of Digital Strategy for Unilever UK & Ireland, she led the digital transformation initiatives that resulted in a 35% improvement in digital engagement metrics.

Conclusion

Leila Lazreq is a strategic digital leader with a passion for driving innovation and optimizing customer experiences. In her current role as Chief Digital Officer (CDO) for L'Oréal UK & Ireland, she is poised to leverage her extensive expertise to propel the company's digital agenda and deliver sustainable growth in the rapidly evolving consumer goods landscape.