Leila Tovbina
Vice President of Growth, Denver, Colorado, United States
Professional Overview
Leila Tovbina is an accomplished growth executive with over 10 years of experience driving success for leading consumer brands. As the Vice President of Growth at Quince, she is responsible for spearheading the company's strategic expansion initiatives and overseeing cross-functional teams to achieve ambitious growth targets. With a keen understanding of consumer behavior and a data-driven approach, Leila has a proven track record of delivering impactful results in the consumer technology and e-commerce industries.
Experience Summary
Current Role
As the Vice President of Growth at Quince, Leila is responsible for developing and executing the company's growth strategy. She leads a high-performing team in implementing innovative marketing campaigns, optimizing customer acquisition channels, and enhancing the overall user experience to drive sustainable growth. Under her leadership, Quince has experienced significant year-over-year revenue growth and expanded its customer base in key target markets.
Career Progression
Prior to joining Quince, Leila served as the Chief Growth Officer at Kyte, where she was instrumental in scaling the company's user base and expanding into new verticals. She also held various leadership roles at HelloFresh, including Vice President of Marketing for the Meal Kits division and Vice President of Hypergrowth Brands, where she successfully launched and scaled several new product lines. Leila's earlier experience includes positions as the Vice President of Marketing and Head of Performance Marketing at Pangaea, where she played a pivotal role in driving customer acquisition and digital marketing initiatives.
Academic Background
Leila holds a Bachelor of Science degree in Marketing from the University of Colorado, Boulder, where she graduated with honors. She has also completed executive leadership programs at Stanford University and the Wharton School of Business, further enhancing her strategic and analytical capabilities.
Areas of Expertise
- Growth strategy and execution
- Digital marketing and customer acquisition
- Data-driven decision making and performance optimization
- Cross-functional team leadership and collaboration
- E-commerce and consumer technology industry expertise
Professional Impact
Throughout her career, Leila has consistently delivered impressive results for the organizations she has been a part of. At Kyte, she spearheaded the development and implementation of a comprehensive growth strategy that led to a 40% increase in customer acquisition and a 25% improvement in customer retention. At HelloFresh, Leila's leadership in the Meal Kits and Hypergrowth Brands divisions contributed to the company's rapid expansion and the successful launch of several new product lines.
Conclusion
Leila Tovbina is a seasoned growth executive with a proven track record of driving transformative change and delivering exceptional results for leading consumer brands. With her strategic vision, data-driven approach, and strong leadership skills, she is well-positioned to continue her trajectory of success as the Vice President of Growth at Quince, where she will play a pivotal role in shaping the company's growth trajectory and solidifying its position as an industry leader.
