Professional Summary
Professional Overview
Leila Velez is the Founder and CEO of CurlLab, a rapidly growing beauty tech startup based in New York City. With over 15 years of experience in the cosmetics and personal care industry, Leila is a recognized expert in product development, digital marketing, and strategic business growth. In addition to her role at CurlLab, she serves on the boards of several prominent organizations, including Motriz, Farmax - Indústria de Cosméticos e Farmacêuticos, and COPPEAD UFRJ. Leila is also a Young Global Leader at the World Economic Forum, where she contributes her insights and leadership to shaping the future of the personal care and beauty sectors.
Experience Summary
Current Role
As the Founder and CEO of CurlLab, Leila is responsible for the overall strategic direction and day-to-day operations of the company. Under her leadership, CurlLab has become a trusted brand in the natural hair care market, offering innovative and highly effective products tailored to the unique needs of curly and coily hair types. Leila has successfully led the company's expansion into new markets, driven double-digit revenue growth, and built a passionate, diverse team of industry professionals.
Career Progression
Prior to founding CurlLab, Leila held various leadership roles in the cosmetics and personal care industry, including positions at Farmax - Indústria de Cosméticos e Farmacêuticos and Motriz. Throughout her career, she has demonstrated a strong aptitude for product development, digital marketing, and strategic business planning, helping organizations navigate evolving market trends and customer preferences.
Academic Background
Leila holds a Bachelor's degree in Chemical Engineering from COPPEAD UFRJ, where she graduated with honors. During her time at the university, she was recognized for her academic excellence and leadership, serving as the President of the Student Council and co-founding a successful student-run startup.
Areas of Expertise
- Product development and formulation
- Digital marketing and e-commerce strategy
- Strategic business planning and growth
- Talent acquisition and team management
- Market trend analysis and customer insights
Professional Impact
Throughout her career, Leila has been a driving force in the personal care and beauty industry. As a Young Global Leader at the World Economic Forum, she has contributed to industry-shaping initiatives and shared her expertise on topics such as sustainable product development, inclusive marketing, and the rise of the beauty tech sector. Under Leila's leadership, CurlLab has become a trailblazer in the natural hair care market, offering innovative solutions that empower consumers and promote self-expression.
Conclusion
Leila Velez's exceptional track record of leadership, innovation, and industry impact make her a highly sought-after expert in the personal care and beauty sector. As the Founder and CEO of CurlLab, she continues to drive the company's growth and influence, while also contributing her expertise to various industry organizations and initiatives. With a strong academic background, diverse experience, and a passion for empowering individuals through innovative products, Leila is poised to make a lasting impact on the future of the personal care and beauty industry.
