Lejeanne Thomas
Seasoned Integrated Media Strategy Manager with Extensive Retail Experience
Professional Overview
Lejeanne Thomas is an accomplished Integrated Media Strategy Manager with over 15 years of diverse experience in the retail industry. She currently oversees integrated media strategy initiatives at The Home Depot, where she leverages her deep expertise in paid media, affiliate partnerships, and data-driven marketing to drive impactful brand campaigns.
Experience Summary
Current Role
As the Manager of Integrated Media Strategy at The Home Depot, Lejeanne is responsible for developing and executing cohesive, omnichannel media strategies that amplify the brand's presence and engage its target audience. In this role, she collaborates closely with cross-functional teams to optimize paid media investments, manage affiliate partnerships, and leverage data-driven insights to deliver measurable business results. Under her leadership, Lejeanne has spearheaded several successful initiatives that have enhanced brand visibility and driven increased customer acquisition and loyalty.
Career Progression
Prior to her current role, Lejeanne held progressive positions within The Home Depot, including Associate Manager of Paid Media (Affiliate Partnerships) and Merchandise Marketing Coordinator (Kitchen + Appliances). She also has experience as an Advertising Account Executive at Clear Channel Outdoor and Comcast Spotlight, as well as a Client Service Executive at Nielsen. Lejeanne's diverse background and demonstrated ability to drive growth and innovation have been instrumental in shaping her career trajectory.
Academic Background
Lejeanne holds a Bachelor of Arts degree in Marketing from the University of Georgia, where she graduated with honors.
Areas of Expertise
- Integrated media strategy and execution
- Paid media optimization and performance management
- Affiliate marketing and partnership development
- Data-driven decision making and campaign analysis
- Omnichannel marketing and brand management
- Cross-functional collaboration and team leadership
Professional Impact
At The Home Depot, Lejeanne has spearheaded the development and implementation of innovative integrated media campaigns that have significantly increased brand awareness, customer engagement, and revenue growth. Her ability to leverage data-driven insights and her strong strategic mindset have enabled her to consistently deliver high-impact results for the organization.
Conclusion
Lejeanne Thomas is a seasoned Integrated Media Strategy Manager with a proven track record of driving success in the retail industry. Her extensive experience, data-driven approach, and strong leadership skills make her a valuable asset to any organization seeking to optimize its integrated media strategies and achieve sustainable growth.
