Lena Waters

Chief Marketing Officer

Professional Overview

Lena Waters is an accomplished marketing executive with over 20 years of experience driving global demand and digital transformation in the technology industry. As the Chief Marketing Officer at Grammarly, she is responsible for leading the company's comprehensive marketing strategy, driving customer acquisition and retention, and ensuring the brand's continued growth and market leadership. With a strong track record of success, Lena is known for her strategic vision, data-driven approach, and ability to build high-performing teams.

Experience Summary

Current Role

As the Chief Marketing Officer at Grammarly, Lena oversees all aspects of the company's marketing efforts, including digital marketing, brand strategy, content creation, and demand generation. She is focused on leveraging Grammarly's innovative AI-powered writing assistance platform to expand the customer base and deepen user engagement. Lena's strategic leadership and data-driven decision-making have been instrumental in driving Grammarly's rapid growth and solidifying its position as a market leader in the writing enhancement space.

Career Progression

Prior to joining Grammarly, Lena held several senior marketing roles at Docusign, where she was responsible for global demand generation and digital business transformation. As the Group Vice President of Global Demand & Digital Business, she led the company's digital marketing initiatives, implemented advanced analytics and personalization strategies, and drove significant revenue growth. Before Docusign, Lena served as the Vice President of Corporate Marketing at Lookout and SmartRecruiters, where she played a key role in building brand awareness and driving customer acquisition.

Lena's career trajectory has been marked by her ability to excel in fast-paced, high-growth environments, and her proven track record of delivering measurable results. She has a deep understanding of the technology sector and a proven ability to leverage digital marketing, data analytics, and cross-functional collaboration to drive business impact.

Academic Background

Lena holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

Digital marketing and demand generation

Brand strategy and positioning

Customer acquisition and retention

Data-driven decision-making and analytics

Cross-functional collaboration and team leadership

Driving digital transformation and innovation

Professional Impact

Throughout her career, Lena has been recognized for her ability to drive significant business impact. At Docusign, she led the implementation of advanced personalization and analytics strategies that resulted in a 25% increase in lead conversion rates and a 20% boost in customer lifetime value. At Lookout, Lena spearheaded a comprehensive rebranding initiative that elevated the company's market presence and contributed to a 30% increase in website traffic and a 22% growth in new customer acquisition.

Conclusion

Lena Waters is a seasoned marketing executive with a proven track record of success in the technology industry. As the Chief Marketing Officer at Grammarly, she is poised to leverage her strategic vision, data-driven approach, and cross-functional leadership to continue driving the company's growth and solidifying its position as a market leader in the writing enhancement space.