Lennart Myhrberg
Vice President of Sales and Marketing
Professional Overview
Lennart Myhrberg is a seasoned sales and marketing executive with over 15 years of experience driving growth and innovation in the manufacturing and life sciences industries. As the Vice President of Sales and Marketing at Metenova, he leads a dynamic team responsible for developing and executing strategic go-to-market initiatives that have consistently delivered strong revenue and market share gains.
Experience Summary
Current Role
As Vice President of Sales and Marketing at Metenova since 2016, Lennart is responsible for overseeing the company's global sales and marketing operations. In this role, he has implemented data-driven approaches to customer segmentation, targeted marketing campaigns, and sales process optimization, resulting in a 28% increase in new customer acquisition and a 15% improvement in customer retention over the past 3 years. Lennart's strategic vision and collaborative leadership have been instrumental in strengthening Metenova's position as a leading provider of advanced manufacturing solutions.
Career Progression
Prior to his current role, Lennart held various leadership positions at Metenova, including Marketing Director and Director of Business Development. In these roles, he was responsible for driving product innovation, expanding into new markets, and building strong partnerships with key industry stakeholders. Before joining Metenova, Lennart gained valuable experience in the life sciences sector, serving as an International Group Product Manager and R&D Manager at EMD Millipore, as well as holding R&D leadership roles at NovAseptic AB.
Academic Background
Lennart holds a Master's degree in Chemical Engineering from the Chalmers University of Technology, where he graduated with distinction and was recognized for his outstanding research contributions.
Areas of Expertise
- Strategic sales and marketing leadership
- New product development and commercialization
- Customer-centric growth strategies
- Data-driven decision making and performance optimization
- Cross-functional team management and collaboration
- Regulatory compliance and quality assurance
Professional Impact
Under Lennart's guidance, Metenova has successfully expanded its customer base in the automotive, aerospace, and medical device manufacturing sectors, securing several high-profile partnerships and winning industry awards for innovation. Lennart's deep technical expertise, combined with his strong business acumen, has enabled him to drive transformative initiatives that have consistently delivered measurable improvements in Metenova's financial performance and market positioning.
Conclusion
Lennart Myhrberg is a dynamic and results-driven sales and marketing executive with a proven track record of driving growth and innovation in the manufacturing and life sciences industries. His strategic vision, collaborative leadership, and commitment to excellence have been instrumental in positioning Metenova as a market leader and trusted partner for its global customer base.
