Lennart Sieweke

Experienced International Director of Broadcast Marketing

Professional Overview
Lennart Sieweke is an accomplished international marketing executive with over a decade of experience driving broadcast and digital strategies for leading global organizations. As the International Director of ATL Broadcast Marketing at HelloFresh, he oversees the company's high-impact television and out-of-home advertising campaigns across multiple markets, contributing significantly to the brand's rapid international growth.

Experience Summary

Current Role
As the International Director of ATL Broadcast Marketing at HelloFresh, Lennart is responsible for developing and executing comprehensive broadcast advertising strategies to support the company's expansion into new global markets. He leads a team of marketing professionals to conceptualize and produce compelling TV and OOH campaigns that drive consumer awareness and customer acquisition. Under his leadership, HelloFresh has achieved significant increases in brand recognition and subscriber growth through its targeted and impactful broadcast marketing initiatives.

Career Progression
Prior to his current role, Lennart served as the International Head of ATL Marketing and International Head of TV Marketing at HelloFresh, where he successfully scaled the company's television advertising presence and optimized media buying strategies to maximize return on investment. He has also held leadership positions in the media and publishing industries, including roles as Head of TV Media at scaling.tv GmbH and Producer at Bears Calling GmbH. Lennart's diverse experience across the value chain has enabled him to develop a well-rounded understanding of the marketing landscape and deliver innovative, data-driven solutions for his clients.

Academic Background
Lennart holds a degree in Media and Communication Studies, equipping him with a strong foundation in the principles of marketing, advertising, and media strategy.

Areas of Expertise

• Broadcast marketing strategy and execution

• International media planning and buying

• Performance-driven advertising campaign management

• Data analysis and marketing optimization

• Cross-functional team leadership and collaboration

Professional Impact
Under Lennart's leadership, HelloFresh has achieved significant growth in key international markets through the implementation of highly effective broadcast marketing campaigns. His ability to tailor messaging and creative assets to local market preferences has enabled the company to resonate with diverse consumer segments and drive substantial increases in brand awareness and customer acquisition.

Conclusion
Lennart Sieweke is a seasoned international marketing professional with a proven track record of delivering impactful broadcast advertising strategies that support the growth of global brands. His deep understanding of the media landscape, data-driven approach, and collaborative leadership style make him a valuable asset to any organization seeking to elevate its marketing presence and drive sustainable business success.