Professional Summary
Professional Overview
Leo Ehrline is a seasoned sports and entertainment executive with over a decade of experience in global brand sponsorships, experiential marketing, and partnership development. As the Sr. Director of Business Development at the Premier Lacrosse League, he leverages his extensive industry expertise to drive strategic partnerships and revenue growth for the rapidly expanding league.
Current Role
In his current role, Leo is responsible for cultivating and managing high-value corporate partnerships, developing innovative activations and experiences, and expanding the league's commercial footprint globally. He plays a pivotal part in shaping the league's go-to-market strategy and positioning it as a premier destination for brand engagement within the rapidly evolving sports and entertainment landscape.
Career Progression
Prior to joining the Premier Lacrosse League, Leo held senior roles at American Express, where he led global brand sponsorships and experiential marketing initiatives. He also gained valuable experience in the sports industry, serving as a Senior Manager at CSM Sport & Entertainment and the National Basketball Association, where he spearheaded partnership development and activation campaigns. Additionally, Leo contributed to the success of the 2014 NY/NJ Super Bowl Host Committee, where he played a key role in the league's philanthropic marketing efforts.
Academic Background
Leo holds a Bachelor of Arts degree in Marketing and Communications from the University of Michigan, where he graduated with honors.
Areas of Expertise
- Global brand sponsorship strategy and activation
- Experiential marketing and event management
- Innovative partnership development and revenue generation
- Sports and entertainment industry expertise
- Proven track record of driving measurable business impact
Professional Impact
Throughout his career, Leo has demonstrated a consistently strong track record of driving transformative business results. At American Express, he played a pivotal role in securing high-profile brand partnerships and developing groundbreaking experiential activations that generated significant brand awareness and customer engagement. In his previous roles, he has been instrumental in securing lucrative partnerships, executing successful activation campaigns, and contributing to the growth and development of the organizations he has served.
Conclusion
With his extensive experience, strategic mindset, and proven ability to deliver measurable results, Leo Ehrline is poised to make a significant impact on the Premier Lacrosse League's ongoing success and expansion. He is a versatile and highly-capable leader who is committed to driving innovation and commercial growth within the dynamic sports and entertainment industry.
