Professional Summary
Professional Overview
Leo Friedman is the CEO and Founder of iPromo, a leading promotional products and corporate apparel company. With over 30 years of industry experience, he is a recognized expert in brand strategy, digital marketing, and innovative merchandise solutions. As the co-founder of Digital BrandWorks, Friedman also leverages his extensive background in e-commerce and technology to help organizations elevate their online presence and digital capabilities.
Experience Summary
Current Role
As CEO and Founder of iPromo, Friedman is responsible for setting the strategic vision, driving business growth, and fostering a culture of creativity and customer-centricity. Under his leadership, iPromo has become a trusted partner to thousands of clients, delivering customized promotional products and apparel that amplify brand recognition and engagement. Friedman has spearheaded the company's digital transformation, implementing advanced e-commerce platforms and data-driven marketing strategies to streamline the customer experience and drive measurable results.
Career Progression
Prior to founding iPromo in 1989, Friedman held various sales and marketing roles within the promotional products industry, honing his expertise in product development, account management, and client relationship building. In 2009, he co-founded Digital BrandWorks, a digital agency specializing in website design, search engine optimization, and online brand management. Friedman's ability to blend traditional and digital marketing disciplines has enabled him to guide both iPromo and Digital BrandWorks to sustained growth and industry leadership.
Academic Background
Friedman holds a Bachelor of Business Administration degree from the University of Florida, where he majored in Marketing and Management. During his time at the university, he was recognized for his entrepreneurial spirit and contributions to several student-led business ventures.
Areas of Expertise
- Promotional product strategy and sourcing
- Corporate branding and identity development
- Digital marketing and e-commerce optimization
- Omnichannel customer experience design
- Organizational leadership and team building
Professional Impact
Under Friedman's guidance, iPromo has become a respected industry pioneer, consistently recognized for its innovative product offerings, exceptional customer service, and commitment to sustainability. The company has been featured in numerous trade publications and has received multiple awards, including the Counselor Magazine's Fastest-Growing Distributors award and the ASI Distributor Choice Award.
Friedman is an active member of industry associations, such as the Promotional Products Association International (PPAI) and the Advertising Specialty Institute (ASI), where he shares his expertise and contributes to the advancement of the promotional products sector.
Conclusion
With his vast experience, entrepreneurial spirit, and commitment to excellence, Leo Friedman has established himself as a prominent leader in the promotional products and corporate branding industries. As he continues to guide iPromo and Digital BrandWorks to new heights, Friedman remains focused on delivering exceptional value to clients, fostering innovation, and driving the evolution of the marketing and merchandising landscape.
