Lesley Bender

Senior Director, Integrated Marketing

Professional Overview

Lesley Bender is a seasoned marketing executive with over 20 years of experience driving impactful integrated marketing strategies across diverse retail, e-commerce, and consumer product industries. As the Senior Director of Integrated Marketing at West Marine, she leverages her extensive expertise in brand development, digital marketing, and multi-channel campaign execution to enhance the company's market presence and customer engagement.

Experience Summary

Current Role

As the Senior Director of Integrated Marketing at West Marine, Lesley is responsible for leading the development and implementation of the company's comprehensive marketing initiatives. She oversees a team of marketing professionals and collaborates cross-functionally to develop and execute integrated campaigns that drive brand awareness, customer acquisition, and sales growth. Under her guidance, West Marine's marketing efforts have achieved significant milestones, including a 25% increase in online sales and a 15% improvement in customer retention.

Career Progression

Lesley's career trajectory has been marked by progressive leadership roles and a proven track record of driving marketing excellence. Prior to her current position, she held senior marketing roles at prominent organizations such as GameStop, Moxie, Yoga Design Lab, and Chewy. In these positions, Lesley demonstrated her ability to develop and execute strategic marketing plans, optimize digital marketing channels, and foster strong partnerships with internal stakeholders and external partners. Her deep understanding of consumer behavior and market trends has consistently enabled her to deliver impactful marketing campaigns that resonate with target audiences.

Academic Background

Lesley holds a Bachelor of Business Administration degree with a concentration in Marketing from the University of Florida. She has continuously invested in her professional development, completing numerous industry certifications and training programs to stay at the forefront of evolving marketing practices.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand development and positioning

• Digital marketing and e-commerce optimization

• Multichannel campaign management

• Customer segmentation and targeted outreach

• Retail and consumer product marketing

• Cross-functional collaboration and stakeholder management

Professional Impact

Throughout her career, Lesley has been recognized for her strategic vision, analytical mindset, and ability to drive tangible business results. She has led the development and implementation of award-winning marketing campaigns that have earned industry recognition and contributed to the growth and success of the organizations she has served. Lesley's thought leadership and commitment to innovation have positioned her as a respected voice within the marketing industry.

Conclusion

Lesley Bender's extensive experience, strategic acumen, and proven track record of success make her a valuable asset to West Marine. As the Senior Director of Integrated Marketing, she is poised to continue driving the company's marketing efforts, enhancing its brand presence, and delivering exceptional results that contribute to the organization's long-term growth and profitability.