Professional Overview
Lesley Cramer is a seasoned marketing professional with over 15 years of experience in diverse industries, including pet products, higher education, and veteran services. As the Paid Media Marketing Manager at Redbarn Pet Products, she leverages her expertise in digital marketing, content strategy, and campaign management to drive business growth and increase brand awareness.
Experience Summary
Current Role
As the Paid Media Marketing Manager at Redbarn Pet Products, Lesley is responsible for developing and executing strategic paid media campaigns across various digital channels. She collaborates closely with the marketing team to align campaigns with the company's overarching marketing objectives, optimize ad spend, and measure the impact of her efforts. Lesley's data-driven approach and keen eye for identifying opportunities have contributed to significant increases in website traffic, lead generation, and customer conversions.
Career Progression
Prior to her current role, Lesley held marketing and communications positions at Redbarn Pet Products, the Translational Pulmonary and Immunology Research Center, U.S.VETS (United States Veterans Initiative), and Loyola Marymount University. Throughout her career, she has demonstrated a strong ability to adapt to changing market conditions, implement innovative strategies, and deliver measurable results.
Academic Background
Lesley holds a Bachelor of Arts degree in Communications from Loyola Marymount University, where she graduated with honors.
Areas of Expertise
- Paid media strategy and campaign management
- Digital marketing, including search, social, and programmatic advertising
- Content creation and optimization
- Data analysis and performance reporting
- Project management and cross-functional collaboration
Professional Impact
During her tenure at Redbarn Pet Products, Lesley has played a pivotal role in the company's digital marketing success. Her strategic paid media campaigns have consistently achieved or exceeded key performance indicators, resulting in increased website traffic, lead generation, and sales. Lesley's expertise and innovative approach have made her a valuable asset to the marketing team, contributing to the company's overall growth and market share.
Conclusion
With her extensive experience, data-driven decision-making, and adaptability to changing market trends, Lesley Cramer is poised to continue driving success in her role as Paid Media Marketing Manager at Redbarn Pet Products. Her proven track record of delivering impactful results and her dedication to staying at the forefront of digital marketing make her a valuable asset to any organization.
