Lesli Bishop

Chief Marketing Officer

Professional Overview

Lesli Bishop is a seasoned marketing executive with over 30 years of experience in the financial services industry. As the Chief Marketing Officer at Family Savings Credit Union, she is responsible for leading the organization's comprehensive marketing and brand strategy, driving member engagement, and spearheading innovative initiatives that enhance the credit union's competitive position.

Experience Summary

Current Role

Lesli has served as the Chief Marketing Officer at Family Savings Credit Union since June 2022. In this role, she oversees the credit union's marketing, advertising, and public relations efforts, ensuring alignment with the organization's strategic objectives. She has been instrumental in developing and executing targeted marketing campaigns that have resulted in increased member acquisition and loyalty. Lesli also serves as a member of the CUNA Marketing Business Development Council Executive Committee, where she chairs the Member Engagement Committee and co-chairs the Diamond Awards Committee.

Career Progression

Prior to her current role, Lesli spent over 30 years with Family Savings Credit Union, where she held the position of Director of Marketing. In this capacity, she was responsible for leading the credit union's marketing initiatives, including the development and implementation of successful branding and promotional strategies. Her contributions have been recognized through the credit union's consistent performance in the CUNA Diamond Awards program.

Lesli's diverse background also includes a role as a Project Manager at JP King Auction Company, where she leveraged her expertise in marketing and event planning to support the organization's operations.

Academic Background

Lesli holds a Bachelor's degree in Business Administration from the University of Alabama.

Areas of Expertise

Strategic marketing and brand management

Digital marketing and social media strategy

Member engagement and retention

Financial services industry knowledge

Project management and cross-functional collaboration

Professional Impact

Under Lesli's leadership, Family Savings Credit Union has consistently been recognized for its marketing excellence, earning multiple CUNA Diamond Awards in various categories. Her ability to develop and execute effective marketing campaigns has contributed to the credit union's growth and enhanced member satisfaction.

Lesli's industry involvement and contributions to the CUNA Marketing Business Development Council Executive Committee have further solidified her reputation as a respected marketing professional in the financial services sector.

Conclusion

With her extensive experience, proven track record of success, and deep understanding of the financial services industry, Lesli Bishop is a strategic and innovative marketing leader. In her current role as Chief Marketing Officer at Family Savings Credit Union, she is poised to drive the organization's continued growth and success through her expertise in brand management, digital marketing, and member engagement.