Professional Summary

Professional Overview

Lesli Rodgers is the Vice President of Direct Marketing Services at Buxton Company, a leading provider of data-driven customer insights and marketing solutions. With over 20 years of experience in the retail and direct marketing industries, Lesli brings a unique blend of strategic vision, operational expertise, and a deep understanding of consumer behavior to her role.

Experience Summary

Current Role

As the VP of Direct Marketing Services at Buxton Company, Lesli is responsible for overseeing the development and execution of comprehensive direct marketing strategies for the firm's diverse client base. She leads a team of marketing professionals in designing and implementing targeted campaigns that leverage the company's advanced data analytics and customer segmentation capabilities. Under Lesli's leadership, Buxton has consistently delivered measurable improvements in client acquisition, retention, and revenue growth.

Career Progression

Prior to joining Buxton, Lesli held the position of VP of Marketing at Vitamin Shoppe Industries, where she played a pivotal role in driving the company's brand awareness and digital marketing initiatives. During her tenure, Lesli spearheaded the development of highly successful customer loyalty programs and multi-channel marketing campaigns, contributing to the company's significant growth and market expansion.

Academic Background

Lesli holds a Bachelor of Business Administration degree from the University of Connecticut, where she specialized in Marketing and Sales.

Areas of Expertise

• Direct marketing strategy and campaign execution

• Data-driven customer segmentation and targeting

• Multichannel marketing integration and optimization

• Brand development and positioning

• Retail industry trends and consumer behavior analysis

• Cross-functional team leadership and collaboration

Professional Impact

Lesli's strategic vision and data-driven approach have helped Buxton's clients achieve remarkable success in their direct marketing efforts. She has been instrumental in the design and implementation of innovative campaigns that have resulted in increased customer acquisition, enhanced brand loyalty, and significant revenue growth for Buxton's clients.

Conclusion

With her extensive experience, industry expertise, and proven track record of driving measurable results, Lesli Rodgers is a valuable asset to the Buxton team and a respected leader in the direct marketing industry. Her commitment to delivering data-driven solutions and her ability to navigate the evolving retail landscape make her a trusted partner for organizations seeking to enhance their customer engagement and marketing initiatives.