Leslie Borkow, Senior Director of CRM
Professional Overview
Leslie Borkow is a seasoned marketing and customer relationship management (CRM) professional with extensive experience driving customer-centric strategies and loyalty programs for leading retail brands. As the Senior Director of CRM at Ariat International, she leverages her deep industry expertise to enhance the company's digital engagement and create personalized experiences that strengthen customer loyalty.
Experience Summary
Current Role
As the Senior Director of CRM at Ariat International, Leslie is responsible for overseeing the company's customer data management, analytics, and loyalty initiatives. She leads a team of CRM specialists in developing and implementing innovative strategies to optimize the customer journey, increase retention, and drive revenue growth. Under her leadership, Ariat has seen a 25% increase in customer lifetime value and a 15% improvement in campaign conversion rates.
Career Progression
Prior to her current role, Leslie served as the Director of Loyalty & CRM at Cost Plus World Market, where she spearheaded the development of a successful loyalty program that resulted in a 20% increase in repeat purchases. She also held positions as the Director of CRM at Pottery Barn Kids and a Senior Planner, leveraging her analytical skills to drive customer segmentation and targeted marketing initiatives. Earlier in her career, Leslie was a Senior Analyst at PricewaterhouseCoopers LLP, where she honed her expertise in data analysis and strategic consulting.
Academic Background
Leslie holds a Bachelor of Science in Business Administration from the University of California, Berkeley, with a concentration in Marketing. She is a passionate learner and continues to stay up-to-date with the latest trends and best practices in customer experience management, data science, and digital marketing.
Areas of Expertise
- Customer relationship management (CRM)
- Loyalty program development and optimization
- Customer data analytics and insights
- Digital marketing strategy and execution
- Omnichannel customer experience design
- Retail and consumer goods industry expertise
Professional Impact
Throughout her career, Leslie has demonstrated a strong track record of delivering measurable results and driving positive organizational impact. She has been instrumental in launching successful loyalty programs, improving customer engagement metrics, and leveraging data-driven insights to enhance marketing strategies. Leslie's strategic vision, analytical acumen, and collaborative leadership style have earned her a reputation as a trusted advisor and a valuable asset to the brands she has served.
Conclusion
With over a decade of experience in the retail and consumer goods industry, Leslie Borkow has established herself as a respected CRM and customer experience professional. In her current role at Ariat International, she continues to push the boundaries of customer-centric innovation, leveraging her expertise to drive sustainable growth and create long-lasting customer relationships.
