Professional Summary
Professional Overview
Leslie Garrard is the Chief Executive Officer of TomboyX, a leading apparel brand that champions inclusivity and self-expression. With over 20 years of experience in the retail and consumer goods industries, Garrard is a seasoned executive with a proven track record of driving business growth, innovation, and customer-centric strategies.
Experience Summary
Current Role
As the CEO of TomboyX, Garrard is responsible for spearheading the company's strategic vision, overseeing operations, and fostering a culture of creativity and excellence. Under her leadership, TomboyX has continued to expand its product offerings, enhance its online presence, and solidify its position as a trusted brand among its diverse customer base.
Career Progression
Prior to her current role, Garrard held various leadership positions at REI, where she served as the Vice President of Experiences, overseeing the company's digital and community engagement initiatives. She also held strategy and customer insights roles at REI, contributing to the company's data-driven decision-making and strategic planning. Earlier in her career, Garrard held marketing and brand management roles at Starbucks and T-Mobile, where she honed her expertise in product innovation, customer analytics, and digital transformation.
Academic Background
Garrard holds a Bachelor of Arts degree from the University of Washington, where she graduated with distinction.
Areas of Expertise
Garrard's areas of expertise include:
- Retail and consumer goods strategy
- Digital transformation and e-commerce
- Customer experience and engagement
- Brand development and innovation
- Data-driven decision-making and analytics
- Organizational leadership and team building
Professional Impact
Throughout her career, Garrard has demonstrated a strong ability to drive business growth and impact. At REI, she led the development and implementation of the company's digital and community engagement strategies, which resulted in increased customer loyalty and revenue. At TomboyX, Garrard has been instrumental in expanding the brand's product portfolio, enhancing its online presence, and fostering a collaborative and inclusive work culture.
Conclusion
With her extensive experience, strategic vision, and commitment to customer-centric innovation, Leslie Garrard is poised to lead TomboyX to new heights as the company continues to redefine the apparel industry and empower individuals to express their authentic selves.
