Professional Summary

Professional Overview

Leslie Golts is an accomplished marketing executive with over 15 years of experience driving brand growth and innovation in the consumer packaged goods (CPG) industry. As the Chief Marketing Officer at Roots, she is responsible for leading the company's overall marketing strategy, brand development, and digital transformation initiatives.

Experience Summary

Current Role

As the Chief Marketing Officer at Roots, Leslie is spearheading the brand's strategic marketing efforts to enhance its digital presence, strengthen customer engagement, and drive revenue growth. She is leveraging her expertise in brand building, consumer insights, and omni-channel marketing to position Roots as a leading lifestyle and apparel brand in Canada.

Career Progression

Prior to her role at Roots, Leslie held several senior marketing positions at Unilever, where she served as the Head of Marketing & General Manager for the Beauty Division and Health + Wellness Collective Canada. She also held global brand equity and digital strategy roles for Unilever's iconic Dove brand. Earlier in her career, Leslie gained valuable experience in product management at L'Oréal, working on the Maybelline New York and essie brands.

Academic Background

Leslie holds a Bachelor of Commerce degree from the University of Toronto, where she specialized in Marketing and International Business.

Areas of Expertise

• Strategic brand management and innovation

• Digital marketing and e-commerce optimization

• Consumer insights and market research

• Omni-channel marketing campaign development

• Cross-functional team leadership and collaboration

Professional Impact

During her tenure at Unilever, Leslie spearheaded the successful launch of the Dove Men + Care digital strategy, which led to a significant increase in brand engagement and sales. She also played a pivotal role in the integration of the Beauty Division and Health + Wellness Collective in Canada, driving synergies and operational efficiencies.

Conclusion

With her extensive experience in the CPG industry, Leslie Golts is a strategic marketing leader who excels at leveraging data-driven insights to develop and execute impactful brand strategies. In her current role at Roots, she is poised to drive the company's digital transformation and further strengthen its position as a leading lifestyle brand in the Canadian market.