Leslie Guido

Marketing Director

Professional Overview
Leslie Guido is a seasoned marketing professional with over 15 years of experience driving impactful brand strategies and delivering exceptional marketing campaigns. As the Marketing Director at Red Kap, she leverages her deep industry expertise and versatile skill set to spearhead transformative marketing initiatives that elevate brand visibility, foster customer engagement, and drive sustainable business growth.

Experience Summary

Current Role
As the Marketing Director at Red Kap, Leslie is responsible for leading the company's comprehensive marketing strategy and overseeing the execution of integrated campaigns across various channels. She collaborates closely with cross-functional teams to develop and implement brand positioning, content marketing, digital marketing, and trade show/event initiatives that effectively communicate Red Kap's unique value proposition and resonate with its target audience.

Career Progression
Prior to her current role, Leslie held progressive marketing positions within the Red Kap | VF Imagewear organization, steadily advancing from a Marketing Manager to a Senior Brand Marketing Manager. In these roles, she demonstrated a proven track record of driving successful brand campaigns, leveraging data-driven insights to optimize marketing strategies, and fostering strong relationships with key stakeholders and industry partners.

Before joining Red Kap, Leslie gained valuable experience in the financial services and publishing sectors, serving as a Senior Graphic Designer and Communications Specialist at First Horizon National Corporation and holding various creative leadership roles at Oxford Publishing.

Academic Background
Leslie holds a Bachelor of Fine Arts degree in Graphic Design from the University of Tennessee, Knoxville.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development and execution

• Digital marketing and social media management

• Content creation and marketing

• Trade show and event planning

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and performance analysis

Professional Impact
During her tenure at Red Kap, Leslie has played a pivotal role in shaping the company's brand identity and driving measurable growth. She led the development and implementation of a highly successful social media campaign that increased brand engagement by 40% and generated a 25% lift in website traffic. Additionally, she spearheaded the redesign of the company's trade show booth, resulting in a 35% increase in lead generation at industry events.

Conclusion
With her extensive marketing expertise, proven track record of success, and unwavering commitment to delivering exceptional results, Leslie Guido is poised to continue making a significant impact in her role as Marketing Director at Red Kap. Her strategic vision, collaborative leadership, and ability to leverage data-driven insights make her a valuable asset in driving the company's marketing and brand strategy forward.