Professional Summary
Professional Overview
Leslie Okkerse is a highly accomplished Creative Director with extensive experience in the fashion and retail industries. Leveraging her exceptional design skills, strategic thinking, and collaborative approach, she has driven impactful brand transformations and innovative product development across several renowned companies.
Experience Summary
Current Role
As the Creative Director at Ursa Major Skincare, Leslie is responsible for leading the brand's creative vision and overseeing the development of visually striking and cohesive marketing assets. She collaborates closely with the cross-functional team to ensure the brand's creative direction aligns with its strategic objectives and resonates with the target audience.
Career Progression
Prior to her current role, Leslie held the position of Creative Director at Paravel, where she was instrumental in elevating the brand's visual identity and guiding the development of their sustainable, high-quality product line. Before that, she served as the Creative Director and Associate Creative Director at EILEEN FISHER, INC., where she played a pivotal role in shaping the brand's design aesthetic and driving innovative campaigns.
Leslie's earlier career experiences include roles as the Associate Director of Brand Creative at Rebecca Minkoff, Senior Art Director at Rebecca Minkoff, and various design positions at kate spade new york, DailyCandy, and Vertic, among others. Throughout her career, she has demonstrated a strong ability to translate brand strategies into compelling visual narratives that engage and inspire consumers.
Academic Background
Leslie holds a Bachelor of Fine Arts in Graphic Design from the Pratt Institute, where she honed her design expertise and developed a keen eye for aesthetics.
Areas of Expertise
- Creative direction and brand strategy
- Innovative product design and development
- Digital and print marketing campaign creation
- Effective cross-functional collaboration
- Trend forecasting and consumer insights analysis
- Proven leadership in driving creative excellence
Professional Impact
During her tenure at Paravel, Leslie led the brand's creative rebranding efforts, resulting in a cohesive visual identity and a significant increase in customer engagement and sales. At EILEEN FISHER, INC., she spearheaded the development of a highly successful seasonal campaign that showcased the brand's sustainable ethos and earned industry recognition.
Conclusion
With her exceptional design skills, strategic vision, and collaborative approach, Leslie Okkerse is poised to continue her successful career trajectory as a creative leader in the fashion and retail industries. Her passion for crafting impactful brand narratives and delivering innovative solutions makes her a valuable asset to any organization.
