Executive Profile
Leticia Ramirez serves as the Senior Director of Marketing at GOOD AMERICAN, a leading inclusive fashion brand headquartered in Los Angeles, CA. Ramirez is based in Santa Monica, United States, and holds a Bachelor of Arts in Mass Communications/Public Relations from Iona University.
Role & Leadership Responsibilities
At GOOD AMERICAN, Leticia Ramirez leads international marketing teams and is principally responsible for the development and execution of 360° brand campaigns. Her role includes:
- Overseeing brand marketing strategies across digital, retail, and experiential channels.
- Managing marketing budgets and activations, particularly in partnership with retail collaborators.
- Leading a creative and marketing organization that includes Brand Marketing, CRM, and Influencer Management, collaborating with key team members such as Drake Allen (Brand Marketing Manager), Ryan Perryman (CRM Manager), and Katherine Neumann (Influencer Manager).
- Driving employee engagement and internal task forces on Diversity, Equity, and Inclusion, ensuring best practices across marketing communications and the company culture.
- Supporting company-wide sustainability and social responsibility initiatives, integrating them into brand storytelling and campaign execution.
Previous Experience
Before joining GOOD AMERICAN, Ramirez built a robust marketing career with a distinct focus on live events, music, and publicity:
- Events Manager at TheraGun: Curated and executed events, pop-ups, and trade shows.
- Artist Management at Roc Nation: Planned and launched music campaigns, led marketing rollouts, and orchestrated social media coordination.
- Publicity and event management roles at organizations such as The Score and Milk Studios, equipping her with broad expertise in creative brand experiences.
Strategic Initiatives & Achievements
Leticia Ramirez is a core voice in GOOD AMERICAN’s mission to transform fashion industry norms towards greater inclusivity and sustainability. Under her marketing leadership, the company has:
- Pioneered sustainable denim production, achieving 85% reduction in water usage for jeans manufacturing, with an ongoing commitment to reach 99%. Innovation such as the proprietary “Good Wash” process means 89% of denim products are manufactured with significantly reduced chemical impact.
- Sourced 100% organic cotton for product lines like sweatpants and prioritized the use of eco-friendly materials (organic cotton, recycled polyester, TENCEL lyocell).
- Emphasized partnerships with female-owned factories and organizations like Baby2Baby, supporting underserved mothers and children nationwide.
- Ensured high labor standards throughout the supply chain, advocating for living wages and equitable treatment for all factory workers, including active efforts to hire people with disabilities.
- Amplified messaging around diversity and equality, both internally and externally, shaping company culture and public perception.
Ramirez is quoted as stating, "Good American is more than just clothes; it's about the workers (factory workers) and ensuring they have living wages and equal benefits. It's also about hiring people with disabilities and treating them equally. It's about supporting female-owned factories, lessening the gender equality gap." (AIM2Flourish interview)
Company Context
GOOD AMERICAN Overview:
- Founded: 2016
- Industry: Apparel & Fashion
- Headquarters: Los Angeles, CA
- Employees: 201–500
- Website: [www.goodamerican.com](https://www.goodamerican.com)
- Market Position: Recognized as a leader in the body positivity movement, focusing on fashion for diverse body types and backgrounds.
GOOD AMERICAN’s approach under Ramirez’s marketing direction delivers a competitive advantage by aligning brand values with evolving consumer demand for ethical, sustainable, and inclusive fashion. The company's sustainability credentials and ongoing charitable engagement (such as support for Baby2Baby and contributions to racial justice initiatives like Color of Change and Black Lives Matter) are a differentiator in the market.
Notable Skills and Expertise
- Integrated Campaign Leadership: Extensive experience in both traditional and digital marketing, managing cross-functional teams and multi-channel initiatives.
- Sustainability Communications: Deep understanding of eco-conscious brand positioning and transparent stakeholder engagement.
- Event Marketing & Experiential Strategy: Proven ability to create impactful brand activations, both in-person and virtually.
- PR and Media Relations: Demonstrated proficiency in leveraging earned media and strategic partnerships for brand elevation.
Location
Santa Monica, CA, United States – Central to Los Angeles’ creative and fashion industries, facilitating regular engagement with brand, retail, media, and sustainability partners.
All details in this report are directly sourced from verified professional and public profiles, as well as organizational interviews and leadership directories relevant to Leticia Ramirez and GOOD AMERICAN.
