LP

Lexi Palansky

VP Media Sales

Contact Information


Name: Lexi Palansky
Company: Taiv
Location: Winnipeg, Manitoba, Canada
LinkedIn Profile: [Lexi Palansky](https://ca.linkedin.com/in/lexi-palansky-82870a208)
Email: l@taiv.tv

Professional Experience


Current Role: Vice President, Media Sales at Taiv
Previous Roles:
  • Senior Director, Ad Partnerships at Taiv

  • Director of Ad Sales at Taiv


Company Overview - Taiv


Taiv is a technology company that enhances live TV experiences in bars and restaurants by providing better content, commercials, automation, and control. The company highlights its mission to create more engaging and profitable environments for business owners and patrons leveraging AI to streamline operations.

Key Company Metrics:
  • Customers: 750+

  • Renewal Rate: 99%

  • Investors: Backed by prominent investors


Team Highlights


  • Co-Founders:

  • Noah Palansky (CEO)

  • Jordan Davis (CTO)

  • Avi Stoller

  • CRO: Tony Siconolfi

  • Key Sales and Partnership Team:

  • Chris Karasewich (SVP Media Sales)

  • Mitch Conway (Head of Partnerships)

  • Mike Hart (Director of Partnerships)

  • Julia Stenwall (Media Account Manager)


Role and Responsibilities


As the Vice President of Media Sales, Lexi Palansky oversees media sales strategies, manages ad sales teams, and develops key partnerships to drive revenue growth. Her role is critical in positioning Taiv's services to potential clients and advertisers, ensuring high customer satisfaction and retention rates.

Key Achievements and Activities:
  • Hiring Initiatives: Recently initiated a hiring campaign for the Ad Sales team, marking the first recruitment in over two years (as of May 2024).

  • Active Engagement: Frequently posts and engages in discussions on LinkedIn, focusing on topics like out-of-home (OOH) advertising, digital out-of-home (DOOH) systems, and the impact of media sales on bar and restaurant environments.


Educational Background


  • Field: Graphic Design

  • Completion Year: 2021


Professional Interests and Updates


Lexi Palansky is actively involved in discussions about OOH and DOOH advertising, reflecting her commitment to leveraging these strategies to enhance Taiv's service offerings and market reach. Her engagement on professional platforms such as LinkedIn underscores her dedication to staying current with industry trends and connecting with potential clients and partners.

Actionable Insights and Opportunities


Given Lexi Palansky’s role and professional interests, key opportunities for engagement include discussing the latest trends in media advertising for the hospitality industry, presenting innovative advertising solutions that align with Taiv's AI-driven approach, and exploring potential partnerships that can leverage Taiv’s technology to enhance live TV experiences for other venues and advertisers.

Strategic Recommendations:


1. Focus Discussion on Ad Innovation: Emphasize how your product/service can introduce cutting-edge enhancements in media sales and advertising that complement Taiv's existing technology.
2. Highlight Case Studies: Present successful case studies in similar markets, noting the impact on customer engagement and revenue.
3. Personalized Solutions: Offer customized solutions that specifically address the needs and challenges identified in her recent posts and hiring campaigns.
4. Leverage AI and Data Analytics:* Discuss how integrating AI and data analytics can provide actionable insights to optimize advertising strategies, aligning with Taiv’s AI-focused technology.



This structured and detailed background should provide a comprehensive understanding of Lexi Palansky's professional profile, her role within Taiv, and actionable insights for a sales engagement.