Liam Larkin
Head of Sales | Los Angeles, California, United States
Professional Overview
Liam Larkin is an accomplished sales executive with over 10 years of experience driving revenue growth and client success in the hospitality technology industry. As the Head of Sales at ResortPass, he leads a high-performing team responsible for acquiring and retaining enterprise-level clients across North America. Liam is known for his strategic sales approach, data-driven decision-making, and ability to cultivate long-term partnerships.
Experience Summary
Current Role
Head of Sales, ResortPass (2021 - Present)
- Oversee all sales operations, planning, and execution for ResortPass, a leading B2B platform connecting hotels and resorts with leisure travelers
- Spearhead the development and implementation of the company's sales strategy, resulting in a 35% year-over-year increase in new business revenue
- Recruit, train, and manage a team of 15+ top-performing account executives to consistently exceed quarterly and annual sales targets
- Leverage data analytics to identify new market opportunities and optimize the sales funnel, improving overall conversion rates by 22%
- Collaborate cross-functionally with marketing, product, and customer success teams to align sales initiatives and deliver exceptional client experiences
Career Progression
Senior Account Manager, ResortPass (2019 - 2021)
- Managed a portfolio of 50+ enterprise-level hotel and resort clients, driving 28% annual revenue growth through strategic account management
- Achieved 120% of annual sales quota for two consecutive years through effective prospecting, needs analysis, and solution-based selling
- Implemented a new CRM system and sales training program, resulting in a 15% increase in team productivity and win rates
Account Manager, Booking.com (2018 - 2019)
- Responsible for onboarding and supporting a diverse client base of hotels, vacation rentals, and attractions across Southern California
- Leveraged data analytics to identify optimization opportunities, leading to a 12% average increase in client bookings and revenue
- Recognized as a top-performing team member, earning the "Rising Star" award for exceptional client satisfaction and retention
Account Executive, Booking.com (2017 - 2018)
- Developed and executed targeted sales strategies to acquire new clients in the Southern California market
- Built a pipeline of high-value prospects, resulting in a 35% year-over-year increase in new business revenue
- Cultivated strong relationships with key decision-makers, leading to numerous referrals and repeat business
Academic Background
Bachelor of Business Administration, Marketing
University of Southern California, Los Angeles, CA
Areas of Expertise
- Strategic Sales Planning and Execution
- Account Management and Client Retention
- Data-Driven Decision Making and Analytics
- Sales Team Leadership and Development
- Hospitality Technology and Industry Trends
Professional Impact
- Spearheaded the launch of a new enterprise sales division at ResortPass, contributing to a 25% increase in the company's overall revenue
- Recognized as a subject matter expert in the hospitality technology industry, frequently invited to speak at industry events and conferences
- Awarded the "Sales Leader of the Year" by the Southern California Hospitality Association for driving exceptional client outcomes and team performance
Conclusion
With a proven track record of success in the hospitality technology industry, Liam Larkin is a strategic sales executive poised to drive continued growth and innovation at ResortPass. His data-driven approach, sales leadership expertise, and commitment to client success make him a valuable asset to any organization seeking to expand its market share and enhance its competitive edge.
