Liana Guiry
Vice President Sales, Marketing and Customer Experience
Professional Overview
Liana Guiry is an accomplished executive with extensive experience in sales, marketing, and customer experience management. As the Vice President of Sales, Marketing and Customer Experience at Canlan Ice Sports, she is responsible for leading the company's strategic marketing initiatives, driving sales growth, and enhancing the overall customer experience.
Experience Summary
Current Role
As the Vice President of Sales, Marketing and Customer Experience at Canlan Ice Sports, Liana is responsible for developing and executing the company's integrated sales, marketing, and customer experience strategy. She oversees a team of professionals and works closely with cross-functional departments to drive business growth, increase brand awareness, and deliver exceptional customer service.
Career Progression
Liana's diverse professional background includes senior leadership roles in strategy consulting, marketing, and customer experience management. Prior to her current position, she served as a Principal and Strategy Consultant at Meta Bees, where she provided strategic advisory services to clients across various industries. Liana also held the role of Vice President of Marketing at Revera Inc., Senior Director of Corporate Marketing at Delta Hotels and Resorts®, and Vice President of Marketing at Destination Ontario, among other notable positions at American Express.
Academic Background
Liana holds a Bachelor's degree from a reputable university, where she specialized in Marketing and Business Administration. Her academic achievements, combined with her extensive industry experience, have equipped her with a strong foundation in data-driven decision-making, strategic planning, and innovative marketing approaches.
Areas of Expertise
Liana's areas of expertise include:
- Integrated sales and marketing strategy development
- Customer experience optimization
- Brand management and positioning
- Digital marketing and data analytics
- Cross-functional team leadership and collaboration
- Strategic planning and business transformation
Professional Impact
Throughout her career, Liana has demonstrated a track record of driving measurable business results. At Revera Inc., she led the rebranding and repositioning efforts, resulting in a significant increase in brand awareness and customer engagement. At Destination Ontario, she spearheaded the development of innovative marketing campaigns that contributed to a substantial growth in tourism.
Conclusion
Liana Guiry is a versatile and results-oriented executive who excels at aligning sales, marketing, and customer experience strategies to drive sustainable business growth. Her extensive industry knowledge, coupled with her strategic leadership skills, make her a valuable asset to Canlan Ice Sports and its customers.
