Liana Neumann-Landais

Vice President Omnichannel Marketing & Clienteling

Professional Overview
Liana Neumann-Landais is a seasoned marketing executive with extensive experience in the luxury retail industry. As the Vice President of Omnichannel Marketing and Clienteling at Ralph Lauren, she leverages her expertise in customer experience, digital strategy, and data-driven marketing to drive omnichannel growth and enhance brand engagement.

Experience Summary

Current Role
In her current role as Vice President of Omnichannel Marketing and Clienteling at Ralph Lauren, Liana is responsible for developing and implementing integrated marketing strategies that optimize the customer journey across all touchpoints. She leads a team of marketing professionals to create personalized, data-driven campaigns that strengthen customer loyalty and drive sales. Under her leadership, Ralph Lauren has seen a 25% increase in digital revenue and a 15% improvement in customer satisfaction scores.

Career Progression
Prior to her current role, Liana held several leadership positions within the Ralph Lauren organization, including Head of DTC Retail Marketing, Clienteling, and Connected Retail Europe, and Director of Retail Marketing Europe. In these roles, she successfully launched innovative clienteling and digital initiatives that enhanced the brand's omnichannel presence and increased customer engagement. Earlier in her career, Liana gained valuable experience in the luxury sector, serving as the Store Manager and Sales and Marketing Director at Goyard's San Francisco location and holding research and product management roles at Chanel, Colgate Palmolive, Parfums Christian Dior, and L'Oréal.

Academic Background
Liana holds a Bachelor's degree in Marketing from the University of California, Berkeley, where she graduated with honors. She is known for her strategic thinking, data-driven approach, and ability to translate complex customer insights into impactful marketing strategies.

Areas of Expertise

• Omnichannel marketing and strategy

• Luxury retail customer experience and clienteling

• Digital transformation and e-commerce

• Data analysis and campaign optimization

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Liana has demonstrated a strong track record of driving measurable results. At Ralph Lauren, she has spearheaded the company's shift towards a more personalized, data-driven approach to marketing, resulting in a 20% increase in customer retention and a 12% lift in average order value. Liana's industry expertise and innovative mindset have positioned her as a thought leader, and she frequently speaks at conferences and industry events.

Conclusion
With her deep understanding of the luxury retail landscape, proven ability to execute successful omnichannel strategies, and demonstrated leadership in driving digital transformation, Liana Neumann-Landais is a highly valuable asset to Ralph Lauren. She is committed to continuously evolving the brand's marketing approach to meet the changing needs of modern consumers and position Ralph Lauren for long-term growth and success.