Lidia Wang

Marketing Assistant | New York, New York, United States

Professional Overview

Lidia Wang is a versatile marketing professional with a diverse background in the field. As a Marketing Assistant, she leverages her expertise in digital marketing, event planning, and project management to drive impactful campaigns and initiatives. With a keen eye for detail and a passion for data-driven decision-making, Lidia consistently delivers measurable results for her clients and organizations.

Experience Summary

Current Roles

Marketing Assistant, Lehigh Sustainability (Present)

• Collaborates with the marketing team to develop and execute strategic marketing plans for sustainability initiatives

• Manages the organization's social media channels, driving engagement and increasing brand awareness

• Coordinates the planning and execution of events and programs that promote sustainable practices

Lehigh After Dark (LAD) Ambassador, Lehigh University (Present)

• Serves as a brand ambassador for the Lehigh After Dark program, promoting campus-wide events and activities

• Assists in the organization and implementation of engaging events that foster a vibrant student community

Marketing Intern, Society of Asian Scientists and Engineers (SASE) - Lehigh University Chapter (Present)

• Supports the marketing efforts of the SASE Lehigh University chapter, creating content and managing social media channels

• Collaborates with the executive team to plan and execute professional development workshops and networking events

Teaching Assistant Group Leader, Youth4AM (Present)

• Provides mentorship and guidance to a group of students, facilitating discussions and supporting their academic progress

• Collaborates with the organization's leadership to develop and implement engaging educational programs

Shadowee, Madewell (Present)

• Shadowed and observed the retail operations and customer service practices of the Madewell brand

• Gained hands-on experience in merchandising, inventory management, and providing exceptional customer experiences

Career Progression

Prior to her current roles, Lidia gained valuable experience as a marketing intern, where she developed a strong foundation in digital marketing, event planning, and data analysis. Her ability to adapt to various challenges and her commitment to continuous learning have enabled her to progress steadily in her career.

Academic Background

Lidia holds a Bachelor of Science degree in Marketing from Lehigh University, where she graduated with honors. During her time at Lehigh, she actively participated in several student organizations, further honing her leadership and teamwork skills.

Areas of Expertise

• Digital Marketing: Proficient in social media management, content creation, and web analytics

• Event Planning: Experienced in the organization and execution of successful events and programs

• Project Management: Skilled in coordinating cross-functional teams, managing timelines, and delivering projects on time and within budget

• Data Analysis: Adept at interpreting and translating data into actionable insights to drive informed decision-making

Professional Impact

Through her various roles, Lidia has made significant contributions to the organizations she has been a part of. As a Marketing Assistant at Lehigh Sustainability, she has played a crucial role in promoting sustainable practices and initiatives, leading to increased campus engagement and awareness. As a Lehigh After Dark Ambassador, she has been instrumental in creating vibrant and inclusive student experiences. Lidia's passion for marketing and her commitment to professional development have positioned her as a valuable asset in her field.

Conclusion

Lidia Wang is a driven and versatile marketing professional with a demonstrated track record of success. Her diverse experience, coupled with her strong analytical skills and creative problem-solving abilities, make her an invaluable asset to any organization. Lidia is poised to continue her career growth and make meaningful contributions to the marketing industry.