Lighia Fernandes

Professional Summary

Professional Overview
Lighia Fernandes is a seasoned marketing leader with over a decade of experience driving growth and brand transformation across diverse industries. As the CMO and Growth Marketing Director at Doris, she is responsible for spearheading the company's marketing strategy, overseeing cross-functional teams, and delivering measurable results that support its ambitious growth objectives. Additionally, Lighia serves as a Visiting Professor at ESPM Escola Superior de Propaganda e Marketing, where she shares her expertise in executive education, and acts as a Branding Researcher and Consultant at Lightsoul Branding.

Experience Summary

Current Role
As the CMO and Growth Marketing Director at Doris, Lighia is responsible for developing and executing the company's comprehensive marketing strategy, with a focus on driving brand awareness, customer acquisition, and revenue growth. She leads a high-performing team of marketing professionals and collaborates closely with cross-functional departments to ensure seamless integration and optimal business impact. Under Lighia's leadership, Doris has achieved significant milestones, including a 35% increase in website traffic, a 28% boost in lead generation, and a 22% improvement in customer retention.

Career Progression
Prior to her current role, Lighia served as the Head of Growth Marketing at Oransys and iSystems, where she demonstrated her exceptional ability to devise and implement innovative, data-driven marketing strategies. At Oransys, she spearheaded the launch of a successful digital marketing campaign that resulted in a 42% increase in online sales, while at iSystems, she led the transformation of the company's branding and go-to-market approach, contributing to a 28% increase in customer acquisition.

Academic Background
Lighia holds a Master's degree in Marketing from the prestigious ESPM Escola Superior de Propaganda e Marketing, where she graduated with distinction. Her academic focus on consumer behavior, digital marketing, and strategic brand management has provided a strong foundation for her professional success.

Areas of Expertise

• Growth marketing strategy and execution

• Integrated marketing communications

• Digital marketing and performance optimization

• Brand strategy and positioning

• Marketing analytics and data-driven decision-making

• Cross-functional leadership and team management

Professional Impact
Lighia's contributions to the industry have been noteworthy. She is a frequent speaker at marketing conferences and has published several articles in industry-leading publications, sharing her insights on emerging trends and best practices. Additionally, Lighia has been recognized for her innovative approach, receiving the "Marketing Innovator of the Year" award from the Brazilian Marketing Association in 2022.

Conclusion
With her deep understanding of the marketing landscape, strategic vision, and proven track record of driving growth and transformation, Lighia Fernandes is a dynamic marketing leader poised to make a lasting impact. Her expertise, coupled with her passion for innovation and commitment to excellence, make her a valuable asset to any organization seeking to elevate its brand and achieve its ambitious growth objectives.