Lila Lopez-Negrete

Unilever Country Manager for Beauty & Wellbeing Mexico and CMO for Skin Care Latin America

Professional Overview

Lila Lopez-Negrete is an accomplished marketing and business leader with over 15 years of experience driving growth and innovation in the consumer goods industry. As the Unilever Country Manager for Beauty & Wellbeing Mexico and CMO for Skin Care Latin America, she leverages her expertise in brand strategy, product development, and go-to-market execution to maximize market share and profitability for Unilever's leading skincare and beauty brands.

Experience Summary

Current Role

As the Unilever Country Manager for Beauty & Wellbeing Mexico, Lila is responsible for overseeing all aspects of the company's beauty and personal care portfolio in the Mexican market. In this role, she leads a team of over 50 marketing and sales professionals to develop and implement strategic marketing campaigns, drive new product launches, and optimize the distribution and merchandising of Unilever's iconic brands such as Dove, Pond's, and Vaseline.

In her parallel role as CMO for Skin Care Latin America, Lila leads the strategic direction and go-to-market execution for Unilever's skin care portfolio across the region. She has been instrumental in developing innovative product formulations, designing impactful brand narratives, and leveraging digital marketing strategies to strengthen Unilever's presence and competitive positioning in the highly dynamic Latin American skincare market.

Career Progression

Prior to her current roles, Lila held various marketing and brand management positions within Unilever, gradually ascending to increasingly senior levels of responsibility. As the Director of Marketing from 2014 to 2021, she spearheaded successful brand revitalizations, campaign activations, and new product introductions that contributed to double-digit growth for Unilever's top-selling personal care brands in Mexico.

Lila began her career at Unilever as a Trainee in 2004, where she gained valuable cross-functional experience across the organization. She was subsequently promoted to Brand Manager, overseeing the strategy and execution for Unilever's ice cream portfolio in Latin America, further honing her capabilities in brand management, consumer insights, and profit-and-loss accountability.

Academic Background

Lila holds a Bachelor of Business Administration degree with a specialization in Marketing from the Universidad Iberoamericana. She is also a graduate of Unilever's prestigious global leadership program, which has equipped her with advanced skills in strategic decision-making, cross-cultural collaboration, and organizational transformation.

Areas of Expertise

• Brand strategy and development

• Consumer insights and market intelligence

• New product innovation and launch management

• Integrated marketing communications and campaign execution

• Digital marketing and e-commerce optimization

• Organizational leadership and team management

Professional Impact

Under Lila's leadership, Unilever's beauty and skin care brands in Mexico have consistently outpaced market growth, gaining significant share in highly competitive categories. She has been instrumental in launching several breakthrough product innovations that have resonated with evolving consumer preferences, strengthening Unilever's reputation as a trusted and innovative player in the region.

Lila's strategic vision and operational excellence have also earned her recognition within the organization, leading to her appointment as the CMO for Skin Care Latin America, where she oversees the development and execution of integrated marketing strategies across 10 countries.

Conclusion

Lila Lopez-Negrete is a seasoned marketing and business leader who has demonstrated the ability to drive sustainable growth and profitability for Unilever's beauty and personal care brands in Mexico and Latin America. Her wealth of experience, coupled with her passion for innovation and consumer-centricity, positions her as a valuable asset in Unilever's continued pursuit of market leadership in the dynamic consumer goods landscape.