Lila Smith

Director of Communications

Lila Smith is an accomplished communications professional with over a decade of experience driving impactful strategies and delivering meaningful results. As the Director of Communications at the prestigious Philadelphia Cricket Club, she is responsible for overseeing all internal and external communication initiatives, fostering stakeholder engagement, and enhancing the organization's brand reputation.

Professional Experience

Current Role

Director of Communications, Philadelphia Cricket Club (2023-Present)

• Developing and implementing comprehensive communication strategies to elevate the club's profile and engage its diverse membership

• Spearheading the creation of engaging content across multiple platforms, including website, social media, and print materials

• Serving as the primary liaison between the club and its key stakeholders, including members, the board of directors, and the local community

• Providing strategic counsel to the executive team on communication best practices and crisis management

Career Progression

Membership and Communications Manager, Philadelphia Cricket Club (2022-2023)

• Managed all member-facing communication channels, ensuring seamless information dissemination and addressing member inquiries

• Collaborated with the marketing team to develop and execute digital marketing campaigns to attract new members and retain existing ones

Employer Branding Content Strategist, Philadelphia Cricket Club (2021-2022)

• Crafted a compelling employer brand narrative to attract top talent and position the club as an employer of choice

• Developed and executed a robust content strategy across various platforms, including the company website and social media channels

Director of Communications and E-Commerce, DNA Footwear (2016-2018)

• Spearheaded the development and implementation of an integrated communications and e-commerce strategy, driving a 25% increase in online sales

• Served as the primary spokesperson for the company, fostering relationships with key media outlets and industry influencers

Education

Lila holds a Bachelor of Arts degree in Communication Studies from the University of Pennsylvania, where she graduated cum laude.

Areas of Expertise

• Strategic communication planning and execution

• Digital content creation and curation

• Stakeholder engagement and relationship management

• Crisis communication and reputation management

• Employer branding and talent attraction

Professional Impact

• Developed and executed a comprehensive communications strategy that elevated the Philadelphia Cricket Club's brand and increased member engagement by 30%

• Authored a co-authored book, "You've Got Values!", which teaches children aged 5-9 to identify and articulate their personal values

• Served as a LinkedIn Live Livestream Consultant, providing expert guidance to clients on leveraging the platform to enhance their online presence and thought leadership

Conclusion

With her extensive experience, strategic mindset, and passion for effective communication, Lila Smith is a valuable asset to the Philadelphia Cricket Club and the broader communications industry. She is committed to driving positive change, fostering meaningful connections, and helping organizations effectively tell their stories.