Lilia Bourial

Chief Marketing Officer | CMO

Professional Overview
Lilia Bourial is an accomplished marketing executive with extensive experience in the insurance and financial services industries. As the Chief Marketing Officer at Adam Riese GmbH, she is responsible for driving the company's overall marketing strategy, overseeing brand development, and leading a team of talented marketing professionals to deliver impactful results.

Experience Summary

Current Role
Lilia has been the Chief Marketing Officer at Adam Riese GmbH since September 2024. In this role, she is responsible for developing and executing the company's comprehensive marketing strategy, focusing on brand management, customer acquisition, and digital transformation initiatives. Lilia's leadership has been instrumental in strengthening Adam Riese's market presence and enhancing its competitive position within the industry.

Career Progression
Prior to her current role, Lilia held several senior marketing positions within the insurance sector. She served as the Digital Marketing Specialist for Germany and Austria at Standard Life Germany and Austria, where she spearheaded successful digital marketing campaigns and drove the company's online presence. Before that, Lilia was the Head of Marketing Independent Sales at DEURAG Deutsche Rechtsschutz-Versicherung AG, leading the company's marketing efforts for its independent sales channels. She also gained valuable experience in the banking and insurance industries, having held roles at Zurich Group Germany as a Junior Product & Marketing Manager and a Claims Specialist.

Academic Background
Lilia holds a Bachelor's degree in Business Administration from the University of Frankfurt, where she specialized in Marketing and Finance.

Areas of Expertise
Lilia's areas of expertise include digital marketing, brand strategy, customer experience optimization, and data-driven decision-making. She is skilled in leveraging the latest marketing technologies and analytical tools to drive measurable results. Her strong leadership and strategic vision have enabled her to build high-performing marketing teams and deliver impactful campaigns that have significantly contributed to her employers' growth and profitability.

Professional Impact
Throughout her career, Lilia has demonstrated a track record of driving successful marketing initiatives that have positively impacted her employers' bottom line. At Adam Riese GmbH, she has been instrumental in revamping the company's brand identity, launching targeted digital marketing campaigns, and implementing customer-centric strategies that have resulted in increased brand awareness and customer acquisition.

Conclusion
With her extensive experience in the insurance and financial services sectors, Lilia Bourial is a seasoned marketing executive who is adept at aligning marketing efforts with broader business objectives. As the Chief Marketing Officer at Adam Riese GmbH, she continues to make a significant impact through her strategic vision, innovative thinking, and strong leadership abilities.