Lilia Soeda
Pricing Analyst | Sydney, New South Wales, Australia
Professional Overview
Lilia Soeda is a seasoned Pricing Analyst with a strong background in the retail industry. She leverages her analytical expertise and commercial acumen to drive strategic pricing decisions that optimize revenue and profitability for her organization.
Experience Summary
Current Role
As a Pricing Analyst at Woolworths Group, Lilia is responsible for analyzing market trends, competitor pricing, and customer behavior to develop data-driven pricing strategies. She collaborates cross-functionally with the sales, marketing, and finance teams to ensure pricing models align with the company's overall business objectives. Lilia's keen eye for detail and proactive approach have enabled her to consistently deliver impactful pricing solutions that have contributed to Woolworths' competitive edge in the market.
Career Progression
Prior to her current role, Lilia held various customer-facing positions, including Sales Consultant at Anytime Fitness and Retail Sales Assistant at Cotton On Group. These experiences provided her with a deep understanding of the retail landscape and an appreciation for the customer perspective. Lilia's ability to translate customer insights into actionable pricing strategies has been instrumental in her career progression.
Academic Background
Lilia holds a Bachelor of Business Administration from the University of Sydney, where she specialized in Marketing and Finance. During her studies, she was recognized for her academic excellence, graduating with distinction.
Areas of Expertise
- Pricing analysis and strategy development
- Market research and competitor benchmarking
- Financial modeling and data-driven decision-making
- Effective cross-functional collaboration
- Stakeholder management and presentation skills
Professional Impact
Through her innovative pricing solutions, Lilia has consistently contributed to Woolworths' revenue growth and profitability. In her previous role at Anytime Fitness, she spearheaded a pricing optimization initiative that resulted in a 12% increase in membership retention rates. Lilia's deep industry knowledge and commitment to continuous improvement make her a valuable asset to her organization.
Conclusion
Lilia Soeda is a results-driven Pricing Analyst with a proven track record of driving strategic pricing initiatives that enhance business performance. Her analytical expertise, commercial acumen, and collaborative approach position her as a trusted advisor and strategic partner within the retail industry.
