Liliana del Valle - Senior Director Business Development LATAM
Professional Overview
Liliana del Valle is a seasoned business development executive with over 20 years of experience in the food and beverage industry across Latin America. In her current role as Senior Director of Business Development LATAM at Sweegen, she leverages her deep industry expertise and proven track record to drive strategic growth initiatives and expand the company's footprint in the Latin American market.
Experience Summary
Current Role
As the Senior Director of Business Development LATAM at Sweegen, Liliana is responsible for leading the company's sales and business development efforts in the Latin American region. She works closely with key clients and partners to identify new market opportunities, develop tailored solutions, and secure profitable business agreements. Liliana's strategic approach and strong industry relationships have been instrumental in driving Sweegen's successful expansion in the LATAM market.
Career Progression
Prior to joining Sweegen, Liliana held various leadership positions in the industry, including Regional Sales Director North LATAM at PureCircle, Business Unit Manager and Life Sciences (Personal Care, Food and Pharma) at Univar, and Senior Product Line Manager at Grupo Pochteca. Her diverse experience spans sales, product management, and business development, with a focus on the food, personal care, and pharmaceutical sectors. Throughout her career, Liliana has demonstrated a strong ability to identify and capitalize on emerging market trends, build high-performing teams, and deliver sustainable growth for her employers.
Academic Background
Liliana holds a Master of Business Administration (MBA) with a specialization in General Management and Marketing from the Instituto Tecnológico Autónomo de México (ITAM). She also earned a Bachelor's degree in Food Chemistry from the Universidad Nacional Autónoma de México (UNAM). Additionally, Liliana has completed a Strategic Sales Specialty program at the Tecnológico de Monterrey and a Confectionery and Chocolate Specialty in Food Technology from the Zentralfachschule Der Deutschen Subwarenwirtschaft.
Areas of Expertise
- Business development and sales strategy
- New market expansion and client acquisition
- Product innovation and commercialization
- Regulatory compliance and quality assurance
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Liliana has played a pivotal role in driving growth and profitability for the organizations she has served. Notable achievements include:
- Spearheading the successful launch of a new product line that generated $8 million in revenue within the first two years at Grupo Pochteca
- Securing several high-profile client contracts and expanding PureCircle's market share in the North LATAM region
- Developing and implementing a comprehensive sales strategy that resulted in a 25% increase in annual revenue for the Life Sciences business unit at Univar
Conclusion
With her extensive industry expertise, proven leadership skills, and track record of driving sustainable growth, Liliana del Valle is a valuable asset to Sweegen's business development efforts in the Latin American market. Her strategic vision, client-centric approach, and collaborative mindset make her well-positioned to continue making a significant impact in her current role and beyond.
