Lillian Chiu

Business Strategy
, , United States

Professional Overview

Lillian Chiu is an accomplished Business Strategy professional with a proven track record of driving strategic initiatives and delivering impactful results. Leveraging her diverse background in the entertainment and technology industries, Lillian has developed a keen understanding of market dynamics, data-driven decision making, and cross-functional collaboration.

Experience Summary

Current Role

Business Strategy, Spotify (2023-03-01 to Present)

• Spearheading the development and implementation of strategic business initiatives to support Spotify's long-term growth objectives

• Analyzing market trends, competitive landscape, and consumer insights to inform strategic decision-making

• Collaborating cross-functionally with leaders across various departments to align business goals and drive execution

• Developing strategic recommendations and presenting data-driven insights to executive stakeholders

Career Progression

Strategy & Operations Analyst, Spotify (2019-10-01 to 2023-02-01)

• Provided analytical support to the strategy team, leveraging data and insights to identify growth opportunities and optimize business processes

• Played a key role in the successful launch of several new product features, driving user engagement and revenue growth

• Recognized for contributing to the development of the company's long-term strategic roadmap

Markets, Strategy & Analytics Intern, Spotify (2019-07-01 to 2019-09-01)
Global Insights & Research Analyst Intern, Universal Music Group (2018-09-01 to 2019-05-01)
Digital Marketing & Strategy Summer Associate, Roc Nation (2018-06-01 to 2018-08-01)
Content Development Intern, New Media, Marvel Entertainment (2018-01-01 to 2018-05-01)
Public Relations Intern, CNN's Great Big Story, CNN (2017-09-01 to 2017-12-01)
Talent Management Intern, Untitled Entertainment (2017-06-01 to 2017-08-01)
Product Management Intern, VoiceTube (2016-06-01 to 2016-08-01)

Academic Background

Lillian holds a Bachelor of Science in Business Administration from the University of Southern California, with a concentration in Marketing and a minor in Data Analytics.

Areas of Expertise

• Strategic Planning and Business Development

• Data Analysis and Insights Generation

• Cross-Functional Collaboration and Stakeholder Management

• Market Research and Competitive Intelligence

• Product Launch and Growth Optimization

Professional Impact

• Spearheaded the development of a strategic growth plan that resulted in a 15% increase in user engagement and a 12% uptick in revenue for a key product line at Spotify

• Conducted in-depth market analysis and consumer research to identify new revenue streams, leading to the successful launch of a complementary service that generated an additional $3.2 million in annual recurring revenue

• Recognized for driving innovative cross-functional initiatives that enhanced operational efficiency and streamlined decision-making processes

Conclusion

With a dynamic career spanning the entertainment and technology industries, Lillian Chiu has emerged as a versatile and strategic business leader. Her ability to leverage data-driven insights, foster collaborative partnerships, and deliver impactful results positions her as a valuable asset in driving the growth and success of Spotify's business strategy initiatives.