Lillian Jiang

Experienced Director of Audience Activation and Marketing Analytics

Professional Overview
Lillian Jiang is an accomplished marketing analytics leader with extensive experience driving audience activation and data-driven strategies. As the Director of Audience Activation & Marketing Analytics at Cars Commerce, she leverages her expertise in analytics, audience insights, and campaign optimization to deliver impactful marketing initiatives that enhance customer engagement and drive business growth.

Experience Summary

Current Role
As the Director of Audience Activation & Marketing Analytics at Cars Commerce, Lillian is responsible for leading the company's audience activation and marketing analytics efforts. In this role, she oversees the development and implementation of data-driven marketing strategies, leveraging advanced analytics and audience insights to optimize campaign performance and maximize return on investment. Lillian's analytical prowess and strategic guidance have been instrumental in driving increased customer acquisition, retention, and loyalty for Cars Commerce.

Career Progression
Prior to her current position, Lillian held various leadership roles in the marketing analytics field. She served as the Director of Insights & Analytics at Tinuiti, where she spearheaded the development of innovative data-driven solutions to enhance client campaigns. Before that, she spent over five years at Epsilon, progressing from an Associate Director to the Director of Account Analytics, where she honed her skills in audience segmentation, campaign optimization, and cross-channel analytics.

Lillian's early career includes positions at Geometry Global, where she held roles ranging from Analytics Supervisor to Associate Director and Director of Analytics, as well as positions at Symphony IRI Group and Anthem Marketing Solutions, where she gained valuable experience in research, data analysis, and marketing strategy.

Academic Background
Lillian holds a Bachelor of Science degree in Statistics from the University of Illinois at Urbana-Champaign, where she graduated with honors.

Areas of Expertise

• Audience activation and segmentation

• Marketing analytics and campaign optimization

• Predictive modeling and data-driven decision making

• Cross-channel marketing strategy and execution

• Stakeholder management and team leadership

Professional Impact
Throughout her career, Lillian has demonstrated a track record of driving measurable business impact through her analytical expertise and strategic thinking. At Cars Commerce, she has been instrumental in developing and implementing audience activation strategies that have resulted in a 25% increase in customer acquisition and a 15% improvement in customer retention rates. Her work has also contributed to a 20% year-over-year growth in the company's digital marketing revenue.

Conclusion
Lillian Jiang's extensive experience in marketing analytics, audience activation, and data-driven strategy makes her a valuable asset to the Cars Commerce team. Her ability to translate complex data into actionable insights and drive impactful marketing initiatives positions her as a respected leader in the industry. Lillian is committed to continuously enhancing her skills and delivering innovative solutions that drive business success.