Professional Summary
Professional Overview
Lillian Medeiros is an experienced Ecommerce Merchandising and Usability Manager with a strong background in driving online sales and optimizing user experience. Leveraging her expertise in the retail and ecommerce industries, she specializes in developing strategic merchandising plans, enhancing website usability, and implementing data-driven strategies to boost conversions and revenue.
Experience Summary
Current Role
Lillian currently serves as the Ecommerce Merchandising & Usability Manager at JOLYN, a leading swimwear and activewear brand. In this role, she is responsible for overseeing the company's online merchandising efforts, improving website usability, and implementing innovative strategies to enhance the overall customer journey. Lillian's keen eye for user experience, coupled with her data-driven approach, has enabled her to drive significant improvements in JOLYN's ecommerce performance.
Career Progression
Prior to her current role, Lillian held various ecommerce-focused positions, including Ecommerce Manager and Ecommerce Coordinator at Blenders Eyewear, where she played a pivotal role in managing the brand's online presence, optimizing product assortment, and implementing successful promotional campaigns. Earlier in her career, she gained experience in the retail industry, serving as a Retail Coordinator and Retail Intern at Kopari Beauty, where she honed her skills in customer service, inventory management, and merchandising.
Academic Background
Lillian holds a Bachelor of Arts degree in Marketing from the University of California, San Diego, where she graduated with distinction and demonstrated exceptional academic achievements.
Areas of Expertise
- Ecommerce Merchandising and Optimization
- Website Usability and User Experience Design
- Data-Driven Decision Making and Analytics
- Digital Marketing and Promotional Strategies
- Inventory Management and Product Assortment Planning
- Retail Operations and Customer Service
Professional Impact
Throughout her career, Lillian has made significant contributions to the ecommerce success of the brands she has worked with. At Blenders Eyewear, she successfully implemented a comprehensive product recommendation engine, which resulted in a 15% increase in average order value. At JOLYN, Lillian has spearheaded the redesign of the brand's website, leading to a 12% improvement in conversion rates and a 20% increase in customer satisfaction.
Conclusion
With a strong track record of driving ecommerce growth and enhancing user experience, Lillian Medeiros is a versatile and high-performing professional poised to make a lasting impact in the retail and ecommerce industry. Her data-driven approach, strategic mindset, and passion for innovation position her as a valuable asset to any organization seeking to optimize its online presence and drive sustained ecommerce success.
