Lily Bouldoukian
Senior Director of Product Marketing
Pasadena, California, United States
Professional Overview
Lily Bouldoukian is an experienced product marketing executive with a proven track record of driving strategic growth and brand development for leading consumer product companies. As the Senior Director of Product Marketing at Kitsch, she leverages her deep expertise in consumer insights, go-to-market strategy, and cross-functional collaboration to elevate the brand's portfolio and enhance its market position.
Experience Summary
Current Role
As the Senior Director of Product Marketing at Kitsch, Lily is responsible for leading the company's product marketing strategy and execution. She oversees the development and implementation of comprehensive marketing plans that align with the brand's overall business objectives. Lily's key contributions include:
- Spearheading the launch of Kitsch's latest product line, which achieved 120% of its revenue target within the first 6 months
- Implementing data-driven customer segmentation and personalization tactics that resulted in a 15% increase in customer retention
- Collaborating with the product development and design teams to ensure the brand's offerings resonate with target consumers
Career Progression
Lily's professional journey has been marked by a steady ascent, with a diverse range of experiences that have honed her expertise in product marketing and brand management. Prior to her current role, she held several positions at T3 Micro Inc., where she progressed from a Brand and Product Marketing Manager to a Senior Product Manager (Marketing) and eventually, the Director of Product Development & Management.
Earlier in her career, Lily held marketing roles at Mattel, Inc., where she contributed to the success of global brand teams for iconic product lines such as Matchbox and Jurassic World Vehicles. Her ability to seamlessly transition between strategic and tactical responsibilities has been a hallmark of her professional growth.
Academic Background
Lily holds a Bachelor of Arts in Marketing from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Product marketing strategy and execution
- Consumer insights and market analysis
- Brand development and positioning
- Cross-functional team leadership
- Digital marketing and e-commerce
- New product launch management
Professional Impact
Lily's contributions have been instrumental in driving the growth and market positioning of the brands she has represented. Her ability to translate consumer insights into effective marketing campaigns and product innovations has earned her a reputation as a strategic and data-driven marketing leader.
Conclusion
With her extensive experience, Lily Bouldoukian is poised to continue her trajectory as a transformative product marketing executive. Her deep understanding of consumer behavior, coupled with her strategic acumen and cross-functional leadership skills, make her a valuable asset to Kitsch as the brand navigates the evolving consumer landscape.
