Lina Church is a seasoned operations and supply chain executive with over 15 years of experience driving strategic initiatives and delivering operational excellence. As the Senior Director of MM and Allocations at Ariat International, she leverages her deep industry expertise to optimize inventory management and allocation processes, driving improved profitability and customer satisfaction.
Experience Summary
Current Role
In her current role as the Senior Director of MM and Allocations at Ariat International, Lina is responsible for overseeing the company's merchandise management and allocation strategies. She collaborates closely with cross-functional teams to implement data-driven planning and forecasting models, ensuring optimal inventory levels and effective distribution across all sales channels. Lina's leadership has been instrumental in enhancing Ariat's supply chain agility and responsiveness, enabling the company to better meet the evolving demands of its global customer base.
Career Progression
Prior to joining Ariat, Lina held various senior-level positions at adidas, where she made significant contributions to the company's operations and supply chain functions. As the Senior Director of Operations for adidas' Omni Operations stretch, she spearheaded the integration of omnichannel capabilities, improving inventory visibility and streamlining order fulfillment. Earlier in her career, Lina served as the Senior Director of Operations and the Director of Business Planning for adidas' Team Sports division, driving process optimization and strategic planning initiatives that drove measurable improvements in operational efficiency and profitability.
Academic Background
Lina holds a Bachelor of Science degree in Supply Chain Management from the University of Oregon, where she graduated with honors. Her academic focus on advanced logistics and inventory management principles has been instrumental in shaping her successful career in the industry.
Areas of Expertise
- Merchandise management and allocation
- Inventory optimization and demand planning
- Omnichannel operations and fulfillment
- Supply chain strategy and process improvement
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and analytics
Professional Impact
Throughout her career, Lina has demonstrated a passion for driving strategic change and operational excellence. At adidas, she led initiatives that resulted in a 15% reduction in inventory costs and a 20% improvement in order fulfillment speed. At Ariat, she has already implemented data-driven allocation models that have increased sales by 8% and improved customer service levels by 12%.
Conclusion
Lina Church's extensive experience in operations, supply chain, and inventory management, combined with her strong leadership skills and data-driven approach, make her a valuable asset to Ariat International. As she continues to drive innovation and operational excellence in her current role, Lina is poised to make a significant impact on the company's overall performance and competitive positioning within the industry.
