Lina Cucaita Coy

Retention Manager with Expertise in Influencer Marketing and Campaign Management

Professional Overview

Lina Cucaita Coy is an experienced Retention Manager and Campaign Manager with a strong background in influencer marketing and digital campaign management. She leverages her expertise to drive customer retention and acquisition strategies for leading brands.

Experience Summary

Current Roles

Retention Manager, Influur (June 2024 - Present)

• Responsible for developing and executing comprehensive customer retention strategies to improve customer loyalty and lifetime value

• Analyzes customer data, identifies churn risks, and implements targeted interventions to reduce customer attrition

• Collaborates cross-functionally to optimize the customer experience and enhance the company's value proposition

Campaign Manager, Influur (May 2023 - Present)

• Manages the ideation, planning, and execution of successful influencer marketing campaigns for Influur's clients

• Oversees the identification, vetting, and management of influential content creators to align with brand messaging and objectives

• Tracks campaign performance, generates data-driven insights, and optimizes strategies to maximize ROI

Career Progression

Project Developer, DC Influencer Marketing (October 2022 - March 2023)

• Contributed to the development and implementation of innovative influencer marketing initiatives for clients across various industries

• Leveraged data analysis and insights to refine campaign strategies and improve campaign effectiveness

Analista PR, Clout - Central de Influenciadores (October 2021 - October 2022)

• Supported the public relations and influencer outreach efforts for the company's client portfolio

• Conducted research, identified relevant influencers, and facilitated collaborative partnerships

Ejecutivo de ventas, CyA (May 2019 - May 2021)

• Demonstrated strong sales and customer relationship management skills, achieving consistent sales targets

• Collaborated with cross-functional teams to develop and execute effective sales strategies

Ejecutivo de ventas, Laboratorios MegaMedical S.A.S. (July 2017 - May 2019)

• Cultivated strong relationships with clients and successfully promoted the company's healthcare products

Academic Background

• Bachelor's Degree in Marketing, Universidad de los Andes, Bogotá, Colombia

Areas of Expertise

• Influencer marketing strategy and execution

• Customer retention and loyalty program management

• Digital campaign planning and optimization

• Data analysis and performance tracking

• Cross-functional collaboration and stakeholder management

Professional Impact

• Spearheaded successful influencer marketing campaigns that drove significant engagement and sales growth for Influur's clients

• Implemented innovative customer retention initiatives that improved customer lifetime value and reduced churn rates

• Recognized for her ability to leverage data-driven insights to enhance campaign effectiveness and optimize marketing strategies

Conclusion

With a proven track record in influencer marketing, campaign management, and customer retention, Lina Cucaita Coy is a versatile and results-driven professional poised to make a lasting impact in the digital marketing industry. Her deep understanding of data-driven strategies and her commitment to delivering exceptional results make her a valuable asset to any organization seeking to drive sustainable growth and customer loyalty.