Lina J.

Head of Brand Management and Design | London, England, United Kingdom

Professional Overview

Lina J. is an accomplished design and brand management leader with over a decade of experience in the digital and interactive marketing industry. As the Head of Brand Management and Design at Playnetic, she is responsible for overseeing the company's brand identity, content strategy, and user experience design across a diverse portfolio of digital products and platforms.

Experience Summary

Current Role

As the Head of Brand Management and Design at Playnetic, Lina oversees a team of designers, brand strategists, and digital content creators to ensure consistent brand positioning and compelling user experiences. In her current role, she has spearheaded the rebranding of Playnetic's flagship product, leading to a 25% increase in user engagement and a 15% boost in customer satisfaction scores.

Career Progression

Prior to her current role, Lina held various design leadership positions at prominent technology and gaming companies, including Soldo, Kindred Group plc, and Unibet. She has a proven track record of driving digital innovation, managing complex brand portfolios, and aligning cross-functional teams to deliver impactful design solutions. Throughout her career, Lina has consistently demonstrated her ability to translate business objectives into compelling visual narratives and user-centric experiences.

Academic Background

Lina holds a Bachelor of Arts degree in Graphic Design from the University of the Arts London, where she graduated with Distinction. She is a lifelong learner, continuously expanding her knowledge through industry-leading certifications and professional development courses in design, brand management, and digital marketing.

Areas of Expertise

• Brand strategy and identity development

• User experience (UX) and user interface (UI) design

• Digital content creation and optimization

• Cross-functional team leadership and collaboration

• Agile project management and design systems implementation

Professional Impact

Lina's design leadership and brand management expertise have been instrumental in driving business growth and customer engagement for her previous employers. She has led the successful rebranding of multiple digital products, resulting in increased brand recognition, improved customer loyalty, and enhanced market competitiveness. Lina's innovative, user-centric approach and strong analytical skills have made her a trusted advisor to C-suite executives and a respected industry thought leader.

Conclusion

With her exceptional design skills, strategic mindset, and proven track record of delivering impactful results, Lina J. is poised to continue driving Playnetic's brand transformation and digital innovation initiatives. Her passion for creating meaningful user experiences and her ability to align cross-functional teams make her a valuable asset to any organization seeking to elevate its brand presence and customer engagement in the digital landscape.