LT

Lina Tonk

Lina Tonk, Chief Marketing Officer



Professional Overview



Lina Tonk is a seasoned marketing executive with over 15 years of experience driving growth and innovation for leading technology companies. As the Chief Marketing Officer at Recurly, she is responsible for spearheading the company's global marketing strategy, digital transformation, and brand expansion efforts.

Experience Summary



Current Role



As the Chief Marketing Officer at Recurly, Lina oversees the company's comprehensive marketing initiatives, including demand generation, content creation, digital marketing, and strategic partnerships. Under her leadership, Recurly has experienced a 25% year-over-year increase in customer acquisition and a 35% improvement in overall marketing ROI.

Career Progression



Prior to joining Recurly, Lina served as the Chief Experience Officer (CXO) and Chief Marketing Officer at isolved, a leading human capital management software provider. In these roles, she spearheaded the company's rebranding and digital strategy, resulting in a 40% increase in website traffic and a 50% boost in marketing-qualified leads.

Before isolved, Lina held marketing leadership positions at Infinisource, where she successfully launched several new product lines and implemented comprehensive digital marketing campaigns, contributing to a 30% growth in revenue over a three-year period.

Academic Background



Lina holds a Bachelor of Science in Marketing from the University of Richmond, where she graduated with Magna Cum Laude honors.

Areas of Expertise



  • Strategic marketing planning and execution

  • Digital marketing and advertising

  • Content creation and optimization

  • Marketing technology and automation

  • Brand development and positioning

  • Go-to-market strategy and launch management

  • Data-driven decision making and performance analysis


Professional Impact



Throughout her career, Lina has demonstrated a proven track record of driving measurable results and fostering collaborative, high-performing teams. Her ability to align marketing initiatives with overarching business objectives has made her a valuable asset to the organizations she has served.

Conclusion



With her extensive experience, data-driven approach, and innovative mindset, Lina Tonk is poised to continue making a significant impact as the Chief Marketing Officer at Recurly. Her strategic leadership and proven ability to deliver exceptional results make her a valuable addition to the company's executive team.