Linda Balfour, VP of Marketing

Professional Overview

Linda Balfour is an accomplished marketing executive with over 20 years of experience leading global brand strategy and driving impactful marketing initiatives. As the VP of Marketing at Superfeet Worldwide Inc., she is responsible for overseeing all aspects of the company's marketing efforts, from campaign development to digital optimization and market expansion.

Experience Summary

Current Role: VP of Marketing, Superfeet Worldwide Inc. (2019 - Present)

• Provide strategic leadership in developing and executing the company's integrated marketing strategy to support ambitious growth targets

• Oversee a team of marketing specialists to deliver high-performing omnichannel campaigns that elevate the Superfeet brand and drive sales

• Collaborate cross-functionally with product, sales, and operations teams to ensure marketing initiatives are aligned with broader business objectives

• Implement data-driven decision-making to continuously optimize marketing programs and maximize returns on investment

Career Progression

• Served as Global Director of Marketing at Superfeet Worldwide Inc. (2016 - 2018), where she led the strategic repositioning of the brand and expanded its international footprint

• Held various marketing leadership roles at KEEN Footwear, including Marketing Director - Brand (2009 - 2016) and Corporate Giving Manager (2008 - 2010)

• Gained valuable experience in the consumer products and services industry, having held positions at BriteSmile, The Real Estate Book, and Insurance Journal earlier in her career

Academic Background

Linda holds a Bachelor of Arts degree in Marketing from the University of Washington, where she graduated cum laude.

Areas of Expertise

• Brand strategy and development

• Omnichannel marketing campaign planning and execution

• Digital marketing and e-commerce optimization

• Market research and consumer insights

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the successful rebranding and global expansion of the Superfeet brand, resulting in a 25% increase in international sales

• Developed award-winning marketing campaigns that drove a 30% lift in brand awareness and a 15% growth in customer acquisition

• Implemented data-driven decision-making processes that improved marketing ROI by 18% and streamlined operational efficiencies

Conclusion

With her extensive experience in the consumer products industry and a proven track record of delivering impactful marketing strategies, Linda Balfour is poised to continue driving Superfeet's growth and innovation as a respected leader in the VP of Marketing role.