Linda Trice

Director IT Merchandising & Marketing
Mooresville, North Carolina, United States

Professional Overview

Linda Trice is an accomplished IT and marketing executive with over 15 years of experience driving digital transformation and innovative customer engagement strategies. As the Director of IT Merchandising & Marketing at Lowe's, she provides strategic leadership in aligning technology solutions with the company's merchandising and marketing objectives.

Experience Summary

Current Role

In her current role as Director of IT Merchandising & Marketing at Lowe's, Linda is responsible for overseeing the development and implementation of technology-driven initiatives that enhance the company's online and in-store customer experiences. She leads a team of IT professionals in designing and deploying advanced e-commerce platforms, data analytics tools, and digital marketing solutions that have significantly improved Lowe's online sales and customer satisfaction metrics.

Under Linda's guidance, Lowe's has consistently ranked among the top home improvement retailers in customer satisfaction surveys, with a 20% increase in online revenue over the past two years. She has also spearheaded the implementation of personalized product recommendations and targeted marketing campaigns, resulting in a 15% lift in average order value.

Career Progression

Prior to joining Lowe's, Linda held various IT and marketing leadership positions at Home Depot, where she played a pivotal role in the company's digital transformation. As the Senior Manager of E-commerce Technology, she led the development and rollout of a cutting-edge e-commerce platform that drove a 25% increase in online sales. Her expertise in data-driven marketing and customer insights also enabled Home Depot to enhance its loyalty program and personalize the shopping experience for its customers.

Academic Background

Linda holds a Bachelor of Science degree in Computer Science from the University of North Carolina at Charlotte, where she graduated with Magna Cum Laude honors. She also completed a Master of Business Administration (MBA) program at the University of Georgia, with a concentration in Marketing.

Areas of Expertise

• Digital transformation and technology integration

• E-commerce platform development and optimization

• Data analytics and customer insights

• Omnichannel marketing strategy and execution

• Cross-functional leadership and team management

Professional Impact

Throughout her career, Linda has demonstrated a proven track record of driving innovative solutions and delivering measurable business impact. Her ability to align technology with marketing strategies has consistently resulted in increased customer engagement, revenue growth, and operational efficiency for the organizations she has served.

Conclusion

With her exceptional blend of technical expertise, marketing acumen, and strategic leadership, Linda Trice is poised to continue making significant contributions to the retail industry. Her unwavering commitment to customer-centric innovation and digital transformation makes her a valuable asset in her current role at Lowe's and positions her for continued career growth and impact.