Contact Overview and Current Role
Lindee Stone serves as Marketing Manager and Graphic Designer at Al's Sporting Goods, a leading outdoor retailer headquartered in Logan, Utah. She has held this combined leadership and creative position since July 2017, playing a critical role in both the conceptualization and execution of the company's marketing strategies. As Marketing Manager, Stone oversees both digital and traditional marketing initiatives, ensures brand consistency across channels, and leads creative projects that span advertisements, in-store displays, and e-commerce platforms. Her dual responsibility reflects a blend of managerial authority and hands-on design expertise, integral to Al's Sporting Goods’ brand identity.
Professional Background and Education
Stone has a comprehensive background in graphic design and marketing within the sporting goods retail sector:
- Marketing Manager / Graphic Designer at Al's Sporting Goods (July 2017–Present): Responsible for developing overarching marketing strategies, overseeing all creative direction, and managing brand presence across multiple store locations and online channels.
- Graphic Designer, Al's Sporting Goods, Inc. (June 2010–August 2014): Delivered print and digital advertising materials, contributed to branding initiatives, and designed in-store promotional content.
She holds a Bachelor of Fine Arts in Graphic Design from Utah State University (2010–2012) and an Associate of Arts in Graphic Design from Western Wyoming Community College (2008–2010). This formal training underpins her proficiency in both the strategic and creative facets of retail marketing.
Key Achievements and Responsibilities
- Leadership in Expansion: Stone played an integral role in the grand opening of the Idaho Falls, Idaho location (October 2020), the company’s first site outside Utah. She led the marketing campaign and event coordination for the launch, tailoring strategies specifically to target the Idaho Falls community and promote Al’s family-owned brand values.
- Creative Direction: Authored and published the 2024 Al’s Spring Summer Catalog, demonstrating her oversight of product marketing and seasonal promotional strategies. This catalog highlighted gear from over 1,200 brands, comprehensive coverage of sports categories (e.g., hiking, water sports, cycling), and top apparel lines (Nike, Patagonia, Under Armour, The North Face).
- Internal Publications: Published the Al’s Sporting Goods Employee Manual (2024), reflecting responsibility for both internal communications and ensuring adherence to brand standards across all departments.
Professional Interests and Focus Areas
Stone emphasizes brand experience, with a focus on family orientation and community engagement. Her strategies highlight:
- Broad product appeal for all seasons and sports, positioning the store as a comprehensive destination for outdoor enthusiasts.
- Promotion of inclusivity and accessibility in sporting goods, appealing to a wide demographic by highlighting the company motto: “Every sport, every season.”
- Leveraging multi-channel presence (retail, e-commerce, local events) to maximize reach and customer loyalty.
Company Profile: Al’s Sporting Goods
- Founded: 1921; headquartered in Logan, UT.
- Industry: Retail, Sports.
- Employees: 501–1,000.
- Growth: Expanded from a single bicycle shop to a regional outdoor retail leader, incorporating major store expansions (Logan, Orem, Idaho Falls) and a robust e-commerce platform at als.com.
- Product Portfolio: Gear and apparel for over 1,200 brands, covering major outdoor and indoor sports, with top-tier vendor relationships.
- Brand Positioning: Emphasizes knowledge, authenticity, and customer service by hiring employees who participate in the sports they represent.
Location and Team Structure
- Base: Logan, Utah.
- Team: Member of the Marketing and Creative team at Al’s Sporting Goods, collaborating with other marketing professionals, such as the VP of Marketing and social media managers, to execute company-wide campaigns.
Notable Publications and Media Contributions
- Featured in media coverage for new store launches, providing insights into community relations and the rationale behind expansion decisions (e.g., perceived similarities between Idaho Falls and Logan markets).
- Responsible for the publication of both seasonal product catalogs and employee manuals, reinforcing not only external branding but also internal alignment.
Actionable Insights
Lindee Stone is a decision maker in marketing and branding at Al’s Sporting Goods, with deep organizational knowledge and influence across both digital and physical retail initiatives. Her experience in managing large-scale events (store openings), catalog production, and strategic community engagement positions her as a primary contact for opportunities related to marketing partnerships, creative services, and retail innovation. Given her longstanding tenure and role in recent company growth, Stone’s priorities likely include expanding customer base reach, strengthening vendor partnerships, and harnessing multi-channel strategies to drive brand performance across all store locations and online platforms.
LinkedIn Profile: [Lindee Stone - LinkedIn](http://www.linkedin.com/in/lindee-stone-41866353)
