Lindsay Baldridge

Director of Merchandising, North America

Professional Overview
Lindsay Baldridge is an accomplished merchandising professional with over 15 years of experience in the retail and fashion industries. As the Director of Merchandising, North America at Converse, she leverages her deep expertise in product development, market analysis, and strategic planning to drive revenue growth and enhance brand recognition across the North American market.

Experience Summary

Current Role
In her current role as Director of Merchandising, North America at Converse, Lindsay is responsible for overseeing the development, implementation, and optimization of the company's merchandising strategy for the North American region. She leads a team of experienced merchandisers in aligning product assortments with consumer preferences, identifying emerging trends, and ensuring the timely delivery of high-quality merchandise to Converse's retail partners and direct-to-consumer channels.

Under Lindsay's leadership, Converse has achieved significant market share gains in the North American region, with the brand's popularity and customer loyalty continuing to grow. Her ability to anticipate and respond to evolving consumer demands has been instrumental in the company's ongoing success.

Career Progression
Prior to her current role, Lindsay held several leadership positions within the merchandising field, including Senior Merchandise Manager, North America at Converse and Senior Buyer, Footwear Apparel and Accessories at Sperry. Throughout her career, she has demonstrated a proven track record of driving business results, fostering strong cross-functional partnerships, and mentoring high-performing teams.

Academic Background
Lindsay holds a Bachelor of Science degree in Retail Merchandising from the University of Massachusetts Amherst, where she graduated with honors.

Areas of Expertise

• Omnichannel merchandising strategy and execution

• Product lifecycle management and brand optimization

• Market trend analysis and consumer behavior insights

• Inventory planning and supply chain optimization

• Talent development and team leadership

Professional Impact
During her tenure at Converse, Lindsay has spearheaded several high-profile initiatives that have significantly contributed to the brand's growth and industry recognition. Most notably, she led the development and launch of the company's first-ever sustainable product line, which has been widely acclaimed for its innovative design and commitment to environmental sustainability.

Additionally, Lindsay has been an active contributor to industry associations and conferences, sharing her expertise and insights on emerging trends and best practices in the merchandising field.

Conclusion
With her extensive experience, strategic vision, and collaborative leadership style, Lindsay Baldridge is poised to continue driving Converse's success in the North American market. Her unwavering dedication to delivering exceptional consumer experiences and driving sustainable business growth make her a valuable asset to the organization.