Lindsay Boesen

Vice President, Marketing

Professional Overview
Lindsay Boesen is an accomplished marketing executive with over 15 years of experience driving growth and innovation for leading digital media and advertising technology companies. As the Vice President of Marketing at KERV Interactive, she is responsible for overseeing the company's global marketing strategy, brand positioning, and demand generation initiatives. Additionally, she serves as a Fractional CMO and Marketing/Communications Consultant for M I L L E R + co., providing strategic guidance to a variety of clients.

Experience Summary

Current Role
As the Vice President of Marketing at KERV Interactive, Lindsay is responsible for leading the company's global marketing efforts, including brand strategy, content development, digital marketing, and strategic partnerships. She has played a pivotal role in positioning KERV as a market leader in interactive video technology, driving increased brand awareness and customer acquisition. Under her leadership, the marketing team has achieved significant milestones, such as a 25% increase in website traffic and a 35% rise in qualified leads.

Career Progression
Prior to her current role, Lindsay held various marketing leadership positions at leading digital media and technology companies. As the Senior Director of Marketing at KERV Interactive, she was instrumental in developing and executing the company's marketing strategy, which contributed to a 40% year-over-year growth in revenue. Earlier in her career, she served as the Vice President of Marketing at PulsePoint, where she oversaw the global marketing initiatives and played a key role in the company's successful acquisition. Lindsay's diverse background also includes experience as a Global Senior Marketing Manager and US Marketing Manager at Vibrant Media, where she spearheaded international marketing campaigns and drove significant growth in the US market.

Academic Background
Lindsay holds a Bachelor of Arts degree in Communications from the University of Delaware, where she graduated cum laude.

Areas of Expertise

• Digital marketing strategy and execution

• Brand development and positioning

• Content creation and distribution

• Demand generation and lead nurturing

• Strategic partnerships and business development

• Marketing operations and performance optimization

Professional Impact
Throughout her career, Lindsay has been recognized for her ability to drive tangible business results through innovative marketing strategies. She has been a featured speaker at industry events, such as the IAB Annual Leadership Meeting and the Digiday Video Marketing Summit, where she has shared her insights on the evolving digital media landscape and emerging marketing trends. Additionally, Lindsay's work has been featured in leading industry publications, including AdExchanger and Digiday.

Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Lindsay Boesen is a marketing leader who consistently delivers transformative results for her clients and organizations. Her passion for driving growth and innovation, combined with her deep industry expertise, make her a valuable asset in the fast-paced world of digital media and advertising technology.