Professional Summary
Professional Overview
Lindsay Cosgrove is a seasoned marketing executive with over 15 years of experience driving brand growth and digital transformation across various industries. As the Managing Director at Vici Partners, she leverages her expertise in brand strategy, product marketing, and omnichannel campaign management to help clients achieve their business objectives.
Experience Summary
Current Role
In her current role as Managing Director at Vici Partners, Lindsay is responsible for overseeing the firm's marketing and communications initiatives. She collaborates closely with the executive team to develop and execute integrated marketing strategies that elevate the company's brand presence and drive client acquisition. Under her leadership, Vici Partners has experienced a 30% increase in website traffic and a 25% uplift in qualified leads.
Career Progression
Prior to joining Vici Partners, Lindsay held several senior marketing roles, including Fractional CMO at Cosgrove Consulting, VP of Brand and Product Marketing at IMG Academy (acquired by BPEA Equity/Nord Anglia Education), and Marketing Lead at Meta's Messenger division. She also gained valuable experience in the consumer packaged goods industry, serving as a Senior Brand Manager at Conagra Brands and Brand Manager at Pharmavite.
Academic Background
Lindsay holds a Bachelor of Science in Business Administration from the University of Southern California, with a concentration in Marketing and International Business.
Areas of Expertise
- Brand strategy and positioning
- Digital marketing and campaign management
- Product marketing and launch execution
- Omnichannel customer engagement
- Data-driven decision making
- Cross-functional team leadership
Professional Impact
During her career, Lindsay has led the rebranding of a leading educational institution, resulting in a 40% increase in student enrollment. She has also spearheaded the development and launch of a groundbreaking mobile app for a consumer tech company, which achieved a 4.8-star rating on the App Store and a 20% boost in user engagement.
Conclusion
With her extensive experience, strategic mindset, and proven track record of driving business growth, Lindsay Cosgrove is poised to continue making a significant impact in the marketing industry. As the Managing Director at Vici Partners, she is committed to helping clients navigate the evolving market landscape and achieve their long-term objectives.
